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The Journal: our multilingual SEO blog and AI consulting articles
Grouped by topic, with the main guide for each group first and the service behind it named alongside, so you can read your way straight to the answer.
Google Analytics and international digital marketing: what to trust and what to checkGoogle Analytics undercounts some markets and overstates others. What GA4 gets right for international digital marketing, and what to check next.Updated 23 October 2026
Technical SEO for multilingual websitesWant every language version adding to your rankings? Technical SEO for multilingual websites: the fixes that get each market ranking with its own pages.Updated 24 October 2026
Localization testing tools, and what each one catchesWant every localized release to ship clean? The localization testing tools that find layout, text and locale faults before your users see them.Updated 24 October 2026
SEO in Germany: best practices and the trends worth acting onReady to turn German visitors into enquiries? The best practices for SEO in Germany that earn buyers' trust in your site, and what to fix first.Updated 24 October 2026
Technical SEO for Spanish search enginesSpanish pages ready to rank in Spain? The technical SEO for Spanish search engines that gets them found, understood and fast, in the order it pays.Updated 24 October 2026
Localizing German content: tone, Sie vs du, and what builds trustYour German pages are translated; now make them win German buyers. How German SEO content localization gets tone, Sie vs du, idioms and trust right.Updated 24 October 2026
SEO in Belgium: one country, three languages, three search marketsA Belgian site in one language reaches half the country. SEO in Belgium means winning Flanders, Wallonia and Brussels, each in its own language.Updated 24 October 2026
Spanish on-page SEO and GEO: a checklist for pages that read localWant Spanish pages that get found and read? A Spanish on-page SEO and GEO checklist for pages that read local, win enquiries and get cited in AI answers.Updated 24 October 2026
Spanish keywords: localizing to the words buyers actually typeWant your Spanish pages found in Spain? Keyword localization builds each page around the Spanish keywords buyers in Spain actually type into Google.Updated 24 October 2026
Conversational AI and chatbots in business: 10 practical usesConversational AI and chatbots can answer customers in every market, day and night: ten uses, how to measure them, and when to hand over to a person.Updated 23 October 2026
Search everywhere strategy: choose the surfaces your buyers useYour buyers shortlist suppliers in ChatGPT, LinkedIn and G2 before Google. A search everywhere strategy puts you on each one, in each of your languages.Updated 23 October 2026
LLMs beyond ChatGPT worth knowingPaying frontier prices for routine AI work? Ten LLMs beyond ChatGPT worth knowing, what each is good for, and the licence terms to check before you build.Updated 21 October 2026
The future of SEO: AI, GEO and what actually worksSEO still pays as Google sends fewer clicks. Where the future of SEO is heading, AI answers included, and where next quarter's effort goes.Updated 24 October 2026- Generative engine optimization measurement: how to track citations in AI answersMeasure generative engine optimization by tracking where AI answers cite your pages, which questions trigger them and which markets respond.Updated 24 October 2026
AI in SEO: where it saves time and where judgement still mattersPublishing plenty and want the visits to match? How AI in SEO reshapes strategy, and which parts of yours to update first so your content earns.Updated 24 October 2026
EEAT vs AEAT. The typo that turns an SEO audit into a tax auditEEAT vs AEAT: one letter separates Google's trust test from Spain's tax office. A true-to-life slip for anyone doing SEO in Spain, and its lesson.Updated 24 October 2026
SEO competitor analysis: what to look at and what to act onBenchmarking against the rival you meet in sales? In search it is often another. SEO competitor analysis finds who actually wins your buyers.Updated 21 October 2026
Valencia SEO: optimizing your website for local searchesWant nearby customers searching in Spanish or English to find you first? Valencia SEO that optimizes your website for local searches, barrio by barrio.Updated 24 October 2026
When businesses need a digital marketing consultant, and when an agencyMarketing spend is up and you want enquiries to follow. Here is how to tell whether you need a digital marketing consultant or an agency first.Updated 24 October 2026
Marketing strategies that work for SMBs going internationalGoing international on a small budget? The most popular marketing strategies for SMBs, how fast each pays back, and the two to run first.Updated 24 October 2026
Email marketing tips that lift open rates and conversionsYour emails get opened; now make them sell. These email marketing tips lift open rates and conversions: sharper subject lines, mobile layouts, segments.Updated 24 October 2026
How to build a French PPC campaign that convertsFrench PPC campaign drawing clicks? Build it for how French buyers search, read and buy, so your budget reaches the buyers ready to enquire.Updated 24 October 2026
Vietnam sourcing agencies for EUDR compliance: how to choose supportA practical brief for choosing Vietnam sourcing support for EUDR traceability, supplier checks, audits and Vietnamese-language evidence.Updated 23 October 2026
Why Jean Marie Cordaro advocates for a more human creator economyRenting your audience from a platform? Why Jean Marie Cordaro wants a more human creator economy, and how to own the relationship with your audience.Updated 24 October 2026
What a 360 marketing agency does, and when you need oneOne 360 marketing agency should give you one plan that joins every channel up. Here is what joined-up work looks like, and how to test for it.Updated 21 October 2026
Blog post ideas that turn readers into customersYour blog gets read; next it should bring enquiries. These 15 blog post ideas are sorted by the buying stage they win, so each post earns its place.Updated 24 October 2026
Affiliate marketing programs worth the setup timeThese 10 affiliate marketing programs pay enough to justify the content, with rates and cookie windows checked on each official page.Updated 23 October 2026
Networking tips for young professionals: how to build contacts that lastThe best roles and clients often go to someone already known. Networking tips for young professionals that turn contacts into real opportunities.Updated 24 October 2026
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