12 pieces in the journal
SEO basics to get right before you translate
The parts that hold whatever is built on top of them: crawling, indexation, structure and measurement. Worth getting right before a translation budget goes anywhere near them.
Every post on SEO basics
EEAT vs AEAT. The typo that turns an SEO audit into a tax auditEEAT vs AEAT: one letter separates Google's trust test from Spain's tax office. A true-to-life slip for anyone doing SEO in Spain, and its lesson.Updated 24 October 2026
SEO competitor analysis: what to look at and what to act onBenchmarking against the rival you meet in sales? In search it is often another. SEO competitor analysis finds who actually wins your buyers.Updated 21 October 2026
Valencia SEO: optimizing your website for local searchesWant nearby customers searching in Spanish or English to find you first? Valencia SEO that optimizes your website for local searches, barrio by barrio.Updated 24 October 2026
Law firm SEO services that put your firm on the shortlistYour next client compares three firms online before calling any. Law firm SEO services that make yours one of the three, in every language you serve.Updated 24 October 2026
Buy backlinks the compliant way: 27 paid link marketplaces reviewedA documented list of 27 paid link and sponsored-content platforms, plus the disclosure, link attributes and checks required before buying a placement.Updated 24 October 2026
Internal linking tools and WordPress plugins worth installingWell-linked new pages get found fast. Internal linking tools and WordPress plugins compared, from Link Whisper to Link Manager, with prices.Updated 24 October 2026- Google Business Profile optimization: the steps that win calls and visitsGoogle Business Profile optimization for a local business: verification, categories, photos, reviews and posts, following Google's own guidance.Updated 30 October 2026
Technical SEO audit checklist for websitesUse this technical SEO audit checklist to find crawl, indexing, speed and hreflang issues, then order the fixes by impact.Updated 27 October 2026
How to build a targeted content strategyPublishing steadily and want enquiries to follow? How to create a targeted content strategy in seven steps, built on what your buyers search.Updated 24 October 2026
What is search intent mapping?Pages that convert answer the question the searcher asked. What search intent mapping is, how to do it, and how intent shifts across languages.Updated 21 October 2026
Chrome extensions for SEO that earn their place in a workflowCheck a redirect chain or a tracking tag in seconds, well before the next audit. Here are the ten Chrome extensions for SEO we keep installed.Updated 24 October 2026
Google Maps marketing: how to promote your local businessNearby customers call one of the first three businesses on the map. Google Maps marketing that makes your local business one of those three.Updated 24 October 2026