11 pieces in the journal

SEO basics to get right before you translate

The parts that hold whatever is built on top of them: crawling, indexation, structure and measurement. Worth getting right before a translation budget goes anywhere near them.

The service behind it: Technical SEO Browse every topic

Every post on SEO basics

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EEAT vs AEAT. The typo that turns an SEO audit into a tax auditEEAT vs AEAT: one letter separates Google's trust test from Spain's tax office. A true-to-life slip for anyone doing SEO in Spain, and its lesson.Updated 26 September 2026

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SEO competitor analysis: what to look at and what to act onBenchmarking against the rival you meet in sales? In search it is often another. SEO competitor analysis finds who actually wins your buyers.Updated 26 September 2026

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Valencia SEO: optimizing your website for local searchesWant nearby customers searching in Spanish or English to find you first? Valencia SEO that optimizes your website for local searches, barrio by barrio.Updated 26 September 2026

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Law firm SEO services that put your firm on the shortlistYour next client compares three firms online before calling any. Law firm SEO services that make yours one of the three, in every language you serve.Updated 26 September 2026

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Where to buy backlinks: link selling and link buying platformsWant links that Google counts? Where to buy backlinks in 2026: 27 link buying and selling marketplaces listed, and how to check one before you pay.Updated 26 September 2026

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Internal linking tools and WordPress plugins worth installingWell-linked new pages get found fast. Internal linking tools and WordPress plugins compared, from Link Whisper to Link Manager, with prices.Updated 26 September 2026

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Technical SEO audit checklist for websitesGood content, ready to rank higher? A technical SEO audit checklist: what to check, how to spot each issue and how to fix it, from structure to speed.Updated 26 September 2026

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How to build a targeted content strategyPublishing steadily and want enquiries to follow? How to create a targeted content strategy in seven steps, built on what your buyers search.Updated 26 September 2026

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What is search intent mapping?Pages that convert answer the question the searcher asked. What search intent mapping is, how to do it, and how intent shifts across languages.Updated 26 September 2026

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Chrome extensions for SEO that earn their place in a workflowCheck a redirect chain or a tracking tag in seconds, well before the next audit. Here are the ten Chrome extensions for SEO we keep installed.Updated 26 September 2026

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Google Maps marketing: how to promote your local businessNearby customers call one of the first three businesses on the map. Google Maps marketing that makes your local business one of those three.Updated 26 September 2026