Technical SEO services for multilingual websites
We audit, fix and monitor the setup behind every language version of your site, so each one reaches the buyers searching in it.
We work out what each language version of your site needs to reach its buyers, put the fixes in ourselves or brief your developers, and check every month that they hold.
Mike is very driven and extremely professional in every aspect of his work. He takes a great deal of care with each task and always puts his client first, ensuring their needs are met during each… stage of the process. Mike's professionalism and vast experience makes him a reliable choice and one you can count on time and time again.
What you get from our technical SEO services
A written audit of every language version, ranked by what each fix is worth: hreflang, canonicals, redirects, sitemaps, indexation, page speed and structured data, checked market by market in Search Console and in a full crawl of the site.
The fixes themselves. We make them directly on WordPress with WPML, Polylang, TranslatePress or Weglot, and on Shopify or Webflow, or we brief your developers and check each change once it ships.
Monitoring every month, per language, so new pages and site changes keep the setup intact, with a report that shows each market on its own.
Where multilingual sites gain the most
Language versions that reach their own audience. We set hreflang tags so every page names its siblings with the right language and country codes, which sends a French buyer to the French page and gives Search Console a clean report.
Index space spent on the pages that sell. We split sitemaps by language, merge thin near-duplicates and point crawlers at the pages worth ranking, so Google indexes more of what each market should see.
Site moves that keep their rankings. When a site changes platform, domain or URL structure, we map every old address to its new one and check the redirects before and after launch.
We run the same setup across four languages on a headless WordPress, WPML and WooCommerce build for Century 21 Perdomo, and across the regional domains of BeTranslated, each with its own sitemaps and hreflang groups.
Open what you need
Five more jobs inside the same engagement
Keyword research, on-page work, analytics, link building and English-language search, run alongside the technical work.
Keyword research, market by market
We research each market in its own language and sort the terms by the stage a buyer is at, from first question to ready to compare suppliers. Each term then gets one page working for it.
The research also covers where answers now appear, AI summaries included, so the pages we shape can be quoted there.
On-page work on the pages that matter
We set titles, headings, internal links and page structure so each page tells Google, and a buyer, what it is for, and we speed up the pages that need it.
On a multilingual site most of the gain comes from settling which page owns a query in each language, so two of your own pages stop splitting the same searches.
Analytics that reports each market
We set up GA4 and Google Tag Manager so each language reports its own traffic and enquiries, with conversions defined as the enquiries you actually want.
You see which market converts and which is still building, and the next month's work is chosen from that.
Link building per market
We earn editorial links, resource page placements and guest posts on sites a buyer in your market reads, per language, since a Spanish page gains most from Spanish links.
Anchor text reads like a person wrote it and the referring sites are relevant to your trade, so every link keeps its value.
English SEO for each English market
English is often your largest market, and the UK, the United States and Ireland search as three. We choose the variant each page targets and match its spelling and terms to the searches.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe look at your site in each of its languages and show you where the biggest gains sit, before you commit to anything.
- A written scopeThe pages, the fixes and who makes each one, you or us, in order of what each is worth.
- The fixes, highest value firstWe make the changes on your site or write the tickets your developers work from, and check each one once it is live.
- Monthly monitoring per languageCrawl, indexation and rankings checked market by market, with a short report on what moved and what comes next.
- Flexible monthly termsEngagements continue one month at a time, so the work carries on for as long as it pays.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our removals site in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what technical SEO could be worth in your markets
Thirty minutes on which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements continue one month at a time.
The whole scope
What else we take on for you
One engagement covers the technical setup of every language version of your site, plus the keyword research, on-page work, link building, analytics and English-language search that each had a page of their own here.
Each month you get the fixes made, a report per market and the next fixes in order of what they are worth.
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