Conversion tracking measured per market
Measurement that shows which language earns the enquiry, with a clear figure for every market on the site.
Conversion tracking set up per market, so every French, German or Spanish enquiry is counted in its own market and you see which language pays back.
I have worked with Mike and his team on a variety of projects over the years. He is always friendly, quick to respond and offers valuable expertise in digital marketing and SEO.What you get from conversion tracking per market
GA4 and Google Tag Manager configured for each locale. We define your key events once (form submissions, downloads, calls, and cart actions for stores) and apply them the same way in every language, so a French enquiry and a German one count alike and can be compared.
Google Ads reporting that agrees with your analytics. We wire Google Ads conversion tracking to the same event definitions, so the campaign report and the analytics report agree on every enquiry.
Your CRM closing the loop. Where sales pass through a CRM, we set up offline conversion tracking that sends the closed outcome back to GA4 and Google Ads, so a lead is measured through to a qualified result and bidding runs on what a market is worth.
A report per market, reviewed on a fixed cadence, typically monthly, showing at a glance which market converts and which mainly brings traffic.
Where a figure per market pays off
Budget moved to the markets that convert. A separate figure per language shows which market earns enquiries and which mainly brings visits, so you can fund each one on what it returns.
Early warning in every market. A change in any market's conversions shows up in the data months before it reaches the sales pipeline, which gives you time to act on it.
Figures your sales team recognises. With spam, test entries and job applications counted apart, and the outcome synced from the CRM, the number in the report matches the enquiries your team receives.
Open what you need
Conversion tracking work that matches what sales sees
Four settings we configure so a multilingual site's conversion report lines up with the enquiries sales actually receives.
Consent mode configured market by market
In the EU every visitor counts, including those who decline cookies, and what reaches your analytics from them depends on how consent mode is configured. Consent rates differ sharply by country, so two markets with identical real performance can report very differently.
We configure consent mode per market and report each market's consent rate alongside its figures, so you rank your languages on what their visitors do.
A conversion defined as the enquiry you want
We filter the spam, the test entries and the job applications out of the raw count of form submissions, so each market's figure matches what the sales team sees arrive.
The definition we use is the one your own people recognise, agreed with you before anything is measured: usually an enquiry that became a conversation.
Attribution rules across languages
A visitor who lands on the English page, switches to French and converts belongs to one market, and which one depends on the rules chosen. We set those rules with you deliberately, so each switcher is counted once, in the right language.
CRM sync from lead to customer
We sync conversion data through to your CRM, which is what lets each market be judged on the quality of what it sent.
It also shows the market where plenty converts and little closes, which points to a positioning question dressed as an analytics one, and gives you the figures to act on it.
From the brief to the reporting
What happens after your first message
- A free 20-minute stack walkthroughWe walk through your analytics, tag manager, ad accounts and CRM with you, and show what it takes for each market's figures to match what sales sees.
- A written scopeThe events, markets, accounts and reports we will set up, named in writing, with the definition of a conversion agreed with your sales team.
- Tracking set up per localeWe configure GA4, Google Tag Manager and Google Ads conversions with one set of event definitions in every language, and test each one before it reports.
- Your CRM connected to the resultsWhere sales pass through a CRM, we send each lead's outcome back to GA4 and Google Ads, so every market is measured through to a qualified result.
- A monthly report per marketEach market's conversions reviewed every month, with its consent rate alongside, and a short note on what changed and where the budget should move next.
- Flexible monthly termsEngagements continue one month at a time, so the work carries on for as long as it pays.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our removals site in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what conversion tracking could be worth in your markets
Thirty minutes on which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements continue one month at a time.
Also in lead generation