The process, stage by stage
Our SEO process: how a multilingual SEO engagement runs
What happens from the first call to the monthly report, how it is billed, and where your media budget goes
Mike BastinAgency director, ValenciaSix stages
Our SEO process, from the first call to the monthly report
- Free 20-minute audit
Twenty minutes on which markets and languages matter, what is already ranking, what has already been tried, and what a good outcome looks like, measured in enquiries.
- A written scope for your markets
A short brief naming the pages, keywords and deliverables for the first quarter, and who does what.
- Research before writing
Keyword and competitor research per market before a single page gets built or a post gets written. Each market gets terms researched in its own language, because the weight a term carries in English changes once it is translated.
- Delivery on a fixed cadence
Work ships on a monthly rhythm, market by market, so a French page ships on its own schedule, whatever stage the German one is at. Each language has its writer, and every page is checked against the brief before it goes live.
- Reporting that separates markets
Monthly numbers per market, so you can see which market is converting and which one is getting traffic so far.
- A straight answer on every market
When a market needs a new approach after a fair run, we say so and change the plan.
Why each scope is priced on its own
A two-language site and a five-language one are different jobs
The scope call sets it: we quote against the markets, the current state of the site, and what needs to be built first.
- Which languages the site needs to compete in, and which are optional
- How much of the current content can be kept, and how much needs writing fresh
- Where the work lies: search visibility, on-site localization, translation accuracy, or AI content quality
- What a realistic monthly cadence looks like given the team on both sides
Answered before you have to ask
Questions we get before a first call
How long before we see movement?
Most clients see the first measurable change, a keyword entering the top twenty, a form fill from a new market, inside the first three months. A full ranking shift across several languages usually takes two to three quarters, because native content and the technical setup both need time to be crawled and trusted.
Do we need a contract?
Yes, a monthly one. Engagements run month to month, and either side can end one with 30 days' notice.
What if we only need one market fixed?
We run it as a scoped project with a start and an end: a single-language SEO fix, a localization review, or an AI consulting session on machine translation quality.
Who does the work?
We scope and run the strategy directly, and we write French, English, Spanish and Dutch ourselves. German, Italian, Portuguese and other languages, and translation, go to named native specialists, most from the BeTranslated network we have run for twenty years.
How is it billed?
Our management is a fee of its own. Where an engagement includes paid search, your whole media budget buys ads: it goes straight to Google, Microsoft or Meta. So the budget we recommend is the one that brings in enquiries. The arrangement covers media spend; writing and translation, including localization through the BeTranslated network, are quoted as a price for the work.
How do we start?
A short brief on the contact page: which markets, which languages, and what has already been tried. We read every one and reply ourselves, usually within a working day.
Ready when you are
Tell us which market you want to start with
We reply to every brief, usually within a working day. The first step is a free 20-minute audit.
Book a free consultation