Generative engine optimization services for AI search
A generative engine optimization agency that structures your pages for ChatGPT, Perplexity and Google's AI Overviews to cite, as well as for Google to rank.
We build pages in each language that give ChatGPT, Perplexity and Google's AI Overviews something worth citing, and report where they do, so you are in the buyer's consideration at the moment they ask.
Mike is very driven and extremely professional in every aspect of his work. He takes a great deal of care with each task and always puts his client first, ensuring their needs are met during each… stage of the process. Mike's professionalism and vast experience makes him a reliable choice and one you can count on time and time again.
What you get from our generative engine optimization services
A GEO audit of where you stand: which buyer questions in your market get answered by ChatGPT, Perplexity, Claude and Google's AI Overviews, which sources those answers name, and where your pages can join them.
Pages rewritten around answer-shaped claims. We put a clear, quotable claim near the top of each page that matters, so a model can quote it directly and accurately, and we make the expertise behind it visible with named authors and current dates.
One consistent identity everywhere you appear. We align your business name, service names and claims across your site, your profiles and the platforms your market uses, because answer engines favour sources that say the same thing wherever they appear.
Monthly citation tracking that reports which platforms name you for which questions, tied back to the enquiries each market sends.
Why a citation wins buyers alongside a ranking
A user who asks ChatGPT or Perplexity a question gets a direct answer with a small number of sources named inside it. A mention inside that answer is earned separately from a page-one ranking, because the model selects a handful of sources it judges citation-worthy from all the pages that match the query. We shape your pages to be among the sources it picks for the questions your buyers ask.
The pages that get named tend to share a shape: a clear, quotable claim near the top, structured data that tells a crawler exactly what the page is, and a consistent way of naming the same entity, the same business name and the same service name, across every place that entity appears online. We build that shape into your pages, then track the result.
Open what you need
Generative engine optimization work that gets your pages cited
Six pieces of work, run together, each aimed at the answers your buyers read.
Presence across the answer engines your market uses
Buyers now ask ChatGPT, Perplexity, Bing and a voice assistant before they ask Google, and each one assembles its answer differently.
We build your presence across the platforms your market actually uses, with one voice and one claim everywhere, because answer engines favour sources that say the same thing wherever they appear.
Content written for the whole question
An answer engine reads a conversational question and returns a direct response. We shape each page to match the question as asked, with the longer, spoken-shaped phrases and the related terms around them, so the page answers the whole question.
We keep each page quick to load, with a structure a reader can scan and enough reason to stay past the first screen.
Expertise made visible on the page
Experience, expertise, authoritativeness and trust still decide what gets quoted, and an answer engine reads them from what the page shows. We add named authors with a real record, claims a model can check, and dates that show the page is maintained.
Structured data a machine can read
Schema is how a retrieval system works out what a page is about before deciding whether to cite it. We mark up each page with types that match what it really is, validated, and carrying only claims the page makes.
Citations earned from sources a model already trusts
We earn coverage from publications in your market and create material worth referencing on its own, one citation at a time.
Citation tracking and reporting per market
The answer engines rewrite their retrieval behaviour on their own schedule, so we re-test regularly: which platforms name you, for which questions, and which sources the answers in your market cite. We close the gap between their pages and yours, and adjust the approach as the models change.
Our reporting ties visibility in AI answers back to enquiries per market, so the work is judged on what it brought in.
From the brief to the reporting
What happens after your first message
- A GEO auditWe check which AI answers in your market name you, which name your competitors, and what your pages need for ChatGPT, Perplexity and Google's AI Overviews to cite them.
- A written scopeThe pages, platforms and buyer questions we will work on, named in writing and ordered by what each is worth to your enquiries.
- Pages reshaped for citationWe rewrite your key pages around clear, quotable claims and add structured data that tells AI systems what each page is, starting with the questions buyers ask most.
- Citation tracking every monthWe check which platforms name you for which questions, report what moved, and choose the next pages for the same treatment from that data.
- Flexible monthly termsEngagements continue one month at a time, so the work carries on for as long as it pays.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our removals site in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
See how a Valencia law firm gets cited in Google’s AI Overviews, AI Mode and PerplexityThe next step
Find out what generative engine optimization could be worth in your markets
Thirty minutes on which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements continue one month at a time.