Multilingual content marketing written per market
Written in the target language against that market's own research, for the buyers who read it.
Content written from scratch in each market's language: Spanish buyers phrase the problem their own way, and we write the page that answers the question they actually ask.
I have worked with Mike and his team on a variety of projects over the years. He is always friendly, quick to respond and offers valuable expertise in digital marketing and SEO.What you get in each market
Keyword research in the market's own language. We research how buyers in Spain or France phrase the problem, because the phrasing shifts with the language as well as the words, and we build that market's page plan from it.
Pages written natively. We write French, English, Spanish and Dutch directly, and German, Italian and Portuguese go to native copywriters from the BeTranslated network, briefed and reviewed by us.
A cultural review before publication, checking messaging, tone and every claim against local values, so each page reads as written for its market.
Social content per market where it is in scope, on the platforms each audience uses: Facebook and Instagram cover many markets, WeChat matters more in China and VK more in Russia.
Trust and search signals set up in every language
Trust signals in each language. We give every market the E-E-A-T signals it looks for, such as expert authorship, verifiable sources and testimonials, because a reader and a search engine both judge trustworthiness locally, from what they can verify in front of them.
The structure behind each version. We handle native keyword localization, hreflang and canonical setup, and schema (Article, FAQPage, LocalBusiness as relevant) per language to support rich results.
Open what you need
What we write and check in every market
The research, the writing, the checks and the social side, run separately for each language.
Topic clusters built from each language's own queries
We build each cluster from the queries searched in that language. A cluster that works in English maps how English speakers break a subject down, and another language often splits one of your topics into two or merges two into one.
You get the pages that market is looking for, linked in the shape local search follows.
Experience and expertise shown in each language
We put Google's quality signals in place per language: an author with a real name and real credentials, dates, citations to sources that market recognises, and a business identity a local reader can verify.
Page details checked in every language
We write meta titles and descriptions natively to the local character budget, point internal links at the same-language version, carry the localized values in the schema and check that hreflang resolves both ways.
A crawler reads each of these closely, so with all four right a site that reads well in four languages can rank in all four.
Cultural review before publication
We check every page for the colour, gesture, comparison or claim that reads as ordinary in one market and as careless in another, before publication, when a fix costs least.
We also set the tone per market. How direct a market expects a commercial page to be varies widely, and we tune the voice so it reads as confident wherever it lands.
Social calendars per market, where in scope
Where social is part of the work, we plan a calendar per market on the network each audience uses, with timing, format and tone set for that market.
We check platform rules and local advertising law per jurisdiction, so a campaign cleared in one country is cleared for the next before it runs.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe read your pages in each language against what that market searches for, and show you which markets have the most to gain from their own content.
- A written scope per marketAfter the first call we send a written scope naming the markets, the pages and the deliverables for each, social included where it is part of the work.
- Research in each languageWe research every market in its own language, build its topic clusters from its own queries, and give you a page plan per market to approve.
- Native writing and cultural reviewNative writers produce each page in the target language, and a cultural review checks messaging, tone and claims against that market before anything goes live.
- Publishing and monthly reportingWe check each page's titles, links and language signals once it is live, then report every month on rankings and enquiries market by market.
- Flexible monthly termsEngagements continue one month at a time, so the work in each market carries on for as long as it pays.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our removals site in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what multilingual content marketing could be worth in your markets
Thirty minutes on which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements continue one month at a time.
The whole scope
What else we take on for you
Writing in the target language against that market's own research is its own job, and it is what makes a page rank in that market.
Culture decides the rest. What reads as confident in one market reads as blunt in the next, and settling that before a campaign runs is the cheaper route. Social accounts follow the same rule: run per language by native speakers.
Also in supporting