What an internal linking tool does for a large site
You publish a strong new page, and it gets read once the rest of your site points to it. On a WordPress site with hundreds of posts, a tool keeps those links current faster than hand editing can, and connects the pages you most want found.
Below we compare six internal linking tools and WordPress plugins: what each does best, what it costs, and how to choose between them.
What internal links tell search engines and visitors
Links between your own pages tell search engines which pages matter and tell visitors where to go next. Get them right and the page you want to rank gets the support it needs; setting them up is part of our technical SEO services.
- It improves navigation and user experience.
- It spreads page authority through the site.
- It helps search engines understand your site structure.
- It keeps visitors reading, which lifts time on site.
The internal linking tools compared
The tools split into two camps: some suggest links for an editor to approve, others add them automatically and need careful rules. Prices are the vendors' own, in US dollars, for a single site, checked on 26 September 2026. Several run launch discounts, so check before you buy.
| Tool | Main strength | Best for | Entry price |
|---|---|---|---|
| Link Whisper | Link suggestions as you write | Medium to large sites | See vendor site |
| Linkilo | Link analysis and orphan pages | Medium to large sites | $59 a year |
| LinkBoss | Semantic analysis and silos | SEO specialists and agencies | Free plan, paid from $11 a month |
| Linksy | NLP-based contextual links | AI-driven linking | $79 a year |
| Internal Link Juicer | Keyword-based auto-linking | Small to medium sites | Free, Pro from $69.99 a year |
| Link Manager | Link analysis plus auto-linking | Affiliate and e-commerce sites | Free, Pro from $59 a year |
Link Whisper
Link Whisper suggests relevant internal links as you write, lets you add links in bulk and reports on your linking. Some suggestions benefit from a manual check. Pricing is by number of sites, with AI credits sold separately.
Linkilo
Linkilo automates internal linking and adds detailed link analysis, including orphan page detection. Thorough, with a learning curve for beginners. All plans carry the same features and differ only in the number of sites.
LinkBoss
LinkBoss uses natural language processing to find semantically related pages, build silos for topic clusters and add links in bulk. It suits users who know SEO, and newcomers will want time to learn it. A free plan with a small number of credits lets you test it.
Linksy
Linksy reads the semantic relationships between posts and suggests contextual links, with automation, silo support and reports. It connects with SEO plugins and page builders and takes some time to set up.
Internal Link Juicer
Internal Link Juicer adds links automatically based on keywords you define, with anchor text variation and blacklist and whitelist rules. Lightweight, easy to set up, with a capable free version. Reporting is more limited than in the analysis-led tools.
Link Manager (formerly Interlinks Manager and Autolinks Manager)
DAEXT has folded its Interlinks Manager and Autolinks Manager plugins into one product, Link Manager. It combines internal link analysis, link equity reporting and click tracking with flexible auto-linking rules, bulk keyword setup and an HTTP status checker. Set the rules carefully to keep linking measured. DAEXT sells three annual licences: Personal, one site, $59, Freelance, five sites, $99 and Agency, 25 sites, $149.
Choose by the problem you want to solve
Pick by the problem you want to solve.
- Suggestions while you write: Link Whisper or Linkilo.
- Semantic analysis and silos: LinkBoss or Linksy.
- Simple, low-cost automation: Internal Link Juicer.
- Affiliate or product links with click tracking: Link Manager.
Most of these tools offer a free version, a trial or a money-back guarantee, so test one on your own content before committing.
Set careful rules before you automate
Careful rules are what make a tool pay off, and a technical SEO audit shows where links are missing.
- Pick linking keywords carefully. Each one should describe the target page accurately.
- Keep links in proportion. A measured number of automatic links reads naturally to users and search engines alike.
- Revisit older posts. When you publish something new, add links to it from related older content.
- Spread your links. Point links at a wide spread of pages, beyond the homepage and a few popular ones.
- Use descriptive anchor text. The anchor should tell the reader what the linked page is about.
- Check the reports. Fix broken links and orphaned content as they appear.
Where to start
The right tool depends on your site's size, your budget and how much control you want. Whichever you choose, it works best as part of a wider AI-assisted SEO strategy, with a person reviewing what it does.
