Matosurf: a content marketing case study in board sports
Seven board sports, forty-eight French spots, a hundred and twenty guides.
- Editorial strategy
- Content architecture
- EEAT method page
- Owned property
Where it started
What Matosurf needed
Board sports readers look for evidence that someone has actually surfed the break, beyond a spot name and a product link. Buyers value that first-hand proof, and search engines are getting better at recognising it too.
What we did
Content marketing case study: how we went about it
Seven board sports covered across four geographic zones, forty-eight French spots, a hundred and twenty guides, built on a visible editorial method page that states plainly how the content is researched, so the authority comes with the work shown.
Where it landed
What changed for Matosurf
Forty-eight French spots and a hundred and twenty guides covering seven board sports, backed by a public editorial method page.
In the data
Matosurf grew from zero to around 20 clicks a day
A six-month-old site with 1,008 clicks from Google in its last three months, climbing from nothing in early July. Matosurf is our own site, run the way we run a client's.
Google Search Console, matosurf.com, July to October 2026.
