8 pieces in the journal

AI search and GEO: how answer engines pick their sources

How answer engines pick sources, and what that changes about writing for search. Practical reading you can act on now.

The service behind it: Generative engine optimization Browse every topic

Every post on AI search and GEO

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Conversational AI and chatbots in business: 10 practical usesConversational AI and chatbots can answer customers in every market, day and night: ten uses, how to measure them, and when to hand over to a person.Updated 26 September 2026

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Search everywhere, the strategy that replaced rankingYour buyers shortlist suppliers in ChatGPT, LinkedIn and G2 before Google. A search everywhere strategy puts you on each one, in each of your languages.Updated 26 September 2026

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LLMs beyond ChatGPT worth knowingPaying frontier prices for routine AI work? Ten LLMs beyond ChatGPT worth knowing, what each is good for, and the licence terms to check before you build.Updated 26 September 2026

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The future of SEO: AI, GEO and what actually worksSEO still pays as Google sends fewer clicks. Where the future of SEO is heading, AI answers included, and where next quarter's effort goes.Updated 26 September 2026

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AI in SEO: where it saves time and where judgement still mattersPublishing plenty and want the visits to match? How AI in SEO reshapes strategy, and which parts of yours to update first so your content earns.Updated 26 September 2026

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Using AI translation tools for multilingual contentMore languages on the same budget, checked by people. How to use AI translation tools, and where a human editor protects the quality in each market.Updated 26 September 2026

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AI marketing: three AI-powered uses that pay back firstAI marketing promises faster content, sharper forecasts and round-the-clock support. See which use pays back first, and where a person still decides.Updated 26 September 2026

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AI translation and localization: what changes for your businessAI translation is transforming localization: more markets on the same budget, with native review for accuracy. Where it helps, and where people decide.Updated 26 September 2026