Local SEO services for multilingual cities
Be the business nearby buyers find first on the map, in every language your city searches in, and turn the profile into calls and visits
Local SEO for cities that search in two languages. We keep the business consistent everywhere the map shows it, in each language, so the buyer a few streets away finds it in both.
Mike is very driven and extremely professional in every aspect of his work. He takes a great deal of care with each task and always puts his client first, ensuring their needs are met during each… stage of the process. Mike's professionalism and vast experience makes him a reliable choice and one you can count on time and time again.View on GoogleWhat you get from our local SEO services
Your Google Business Profile, set up and kept current in each language your city searches in. We choose the categories, write the full service list, keep the hours current, add photos and publish regular posts, week after week, so the profile holds its place on the map.
Your name, address and phone number made identical everywhere. We audit every directory, review site and chamber of commerce entry already listing you, correct the inconsistencies, remove the duplicates and add you to the local sources your trade actually uses.
A page for each neighbourhood you actually serve. We write each one to say something true about that district and link it from your main service pages, so people searching for a service plus a neighbourhood find you.
A review request routine that runs after every job, by email or from a code on the receipt, and a reply we write to every review, critical ones included.
Where a local presence brings in calls and visits
On the map, at the moment of decision. Somebody searching for a service near them looks at the map and decides there: they compare the three businesses on it, read the reviews and call one. For a small business working from one address, the profile often brings in more enquiries than the website does.
In both languages of a bilingual city. A profile in Spanish and English reaches the English speaker two streets away searching in English as well as the Spanish speaker, and the business that adds the second language takes both.
In the answers of AI assistants, which draw on the same profile, listings and reviews.
Local SEO we run on our own properties and for clients
Bemelman Spuiterij is a powder-coating specialist in Noordwijkerhout, in the Bollenstreek, with forty-five years of reputation and, before we started, a web presence still to build. We built Dutch local SEO around the small number of trade buyers who search for that work.
ValenciaMove is our own relocation site for Valencia, built around neighbourhood guides in five languages.
Open what you need
Local SEO work that keeps you on the map
Five pieces of work we run for you, in every language your city searches in.
Google Business Profile setup and upkeep, per language
We fill the profile in fully, with categories, services, hours, photos and posts, and keep it current week after week, following the Google Business Profile optimization steps we publish. A profile that is kept up holds its place against competitors who update theirs.
In a city with more than one working language, we run the profile in each one, so it reaches every buyer nearby in the language they search in.
Name, address and phone number audit and cleanup
Google reads your details from dozens of places, and when they all match it trusts all of them. We audit what is already out there, correct the inconsistencies, remove duplicate listings, and add you to the high-value local sources still to list you: the chamber of commerce, the sector association, the directory your trade actually uses.
Neighbourhood pages for the districts you serve
We write a page per district that says something true about that district, well beyond a swapped place name, and link each one from your main service pages so buyers and Google find it.
Each page carries local schema with the right subtype: a law firm is a LegalService, a removals company a MovingCompany.
A review request process, with a reply to every review
We set up a request that goes out after each job is done, by email or from a code on the receipt, which is what collects reviews steadily. Every review gets a reply, critical ones included, because the reply is read by everyone who comes after.
We also write your plan for a critical review before one arrives, since a critical review handled well reads better than a wall of five stars.
Local presence in AI assistants
A growing share of best-in-town questions get asked of ChatGPT, Claude or Perplexity before anyone opens a map. We build the material those answers draw on: structured data, consistent citations, and a reputation visible enough to be summarised, so the assistant has what it needs to name you.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe look at your Google Business Profile, your directory listings and your local pages in each language your city searches in, and show you where the quickest gains sit.
- A written scopeThe profiles, listings and neighbourhood pages we will work on, in each language, named in writing with who does what, so you know exactly what lands and when.
- Profile and listings put rightWe complete your Google Business Profile, make your name, address and phone number identical across every directory, and remove the duplicate listings, so Google trusts every listing it finds.
- Neighbourhood pages and reviewsWe write a page for each district you serve and set up the review request routine, with a reply to every review, so each neighbourhood search has a page to find.
- Monthly upkeep and reportingPosts, photos, hours and review replies kept current every month in each language, with a short report on what moved on the map and what comes next.
- Month to month, with 30 days' noticeEngagements run month to month, and either side can end one with 30 days' notice.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our relocation site for Valencia in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what local SEO could be worth in your markets
A free 20-minute audit of which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements run month to month, with 30 days' notice on either side.
The whole scope
What else we take on for you
Local search is its own discipline, and the map pack is where it is won. Google Business Profile, citations that agree with each other, contact details that match everywhere they appear, and landing pages written for a neighbourhood.
In a multilingual city the work doubles. Valencia, Brussels and Geneva each search in more than one language, so the profile is optimized in each language the city searches in.