German SEO and GEO agency for companies expanding into Germany
Every German page written by native copywriters, for buyers in Germany, Austria and Switzerland
German pages written by native German copywriters, with the company details a German buyer looks for set out where they expect them. We agree the strategy with you in English or French and count the enquiries from Germany, Austria and Switzerland.
I have worked with Mike and his team on a variety of projects over the years. He is always friendly, quick to respond and offers valuable expertise in digital marketing and SEO.View on GoogleWhat a German site that reads as local wins you
German buyers read. They go through the page, compare it with two or three others, and look for the company details before they trust anyone with an enquiry. By the first paragraph they know whether it was written in German: compound words built the way a German builds them, a register that holds steady in Sie or du, examples that make sense in Germany.
Company details count just as much, and sooner. A German site is expected to carry a full Impressum with the register entry and tax number, and a proper opt-in for cookies.
Planned with you, written by native Germans
German SEO needs two skills at once. One is the plan: which pages, which searches, which market first, and how the site is set up. The other is German that a native reads as their own. We do the first with you directly, in English or French, and native German copywriters do the second.
Then the details a German buyer checks before trusting a supplier: the Impressum, the privacy policy, a German phone number where you have one, listings in German trade directories and with the local chamber of commerce, and mentions in the German trade press.
Companies all over Europe are looking for German SEO
Only 150 of the 1,000 monthly searches worldwide for German SEO come from the UK (Ahrefs, September 2026). Dutch businesses search for it in Dutch, and Spanish, Italian, French and Scandinavian companies look for it in their own languages.
You work with us in English or French, and your German buyers read German.
Where the German writing comes from
The German is written by the native German translators and copywriters of BeTranslated, the translation agency we have run for twenty years. They have written German for clients selling into Germany, Austria and Switzerland for years, and they work from our briefs, written for the German page.
We check every page against the brief before it goes live, and your own team reads it after that.
Open what you need
What clients ask us about German SEO
Six questions that come up before a German project starts, and how we answer them.
Who actually writes the German
Native German copywriters, briefed and reviewed by us. We know enough German to manage SEO projects in it, from search results and competitor pages to briefs and meetings. Your German commercial copy is written by native Germans, because the register decides whether a German buyer trusts the page.
How the German is checked when native writers draft it
The brief goes out in English or French with the keyword targets, the intent and the structure decided. A native German writer drafts it, we check it against the brief before it publishes, and your own people are the filter after that.
Whether to split Germany, Austria and Switzerland
Germany carries most of the volume and is the default on its own: de-DE across the content, one architecture, and the focus kept on one variant. Adding de-CH on the commercial pages earns its place for premium B2B, where Swiss purchasing power and price expectations differ enough to be worth addressing directly.
Full DACH is an editorial commitment and pays when the offer is relevant in all three. The recommendation comes at scoping, from what you sell.
Swiss Standard German: the same language, with its own spelling
Swiss readers read standard German, so the copy stays as it is. The conventions differ: Swiss Standard German writes Strasse for Straße, using ss throughout, prices in CHF, and its own phone formats.
Where the compliance work hands over to a lawyer
We set up the technical side: a compliant Impressum, a privacy policy that holds up under German law, and consent that is a genuine opt-in.
Legal questions, such as sensitive data, employee tracking and marketing profiling, are a German lawyer's work.
German SEO or German translation first
Research first. Research puts the German terms buyers actually search for into the brief the translator works from, so the page is right first time.
Where the German translation already exists, the audit shows which pages are worth rewriting around German search and which can stay. Usually it is a handful of pages.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe look at your German pages next to your German competitors and show you where the biggest gains sit, before you commit to anything.
- Strategy agreed in English or FrenchWe agree the strategy and editorial calendar with you in English or French, then send a written scope naming the German pages and the deliverables.
- Written by native German copywritersNative German copywriters from BeTranslated write each page from our brief, so it sounds local to German buyers.
- Company details a German buyer checksWe set up the Impressum, the privacy policy and opt-in consent the way a German buyer expects, so the page earns their trust as well as their visit.
- Monthly reporting on German enquiriesEach month you get a short report in English or French on German rankings and enquiries, with what moved and what comes next.
- Month to month, with 30 days' noticeEngagements run month to month, and either side can end one with 30 days' notice.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our relocation site for Valencia in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what German SEO could be worth in your markets
A free 20-minute audit of which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements run month to month, with 30 days' notice on either side.