Spanish SEO and GEO agency for Spain and Latin America
Castilian Spanish for Spain, written in Valencia, and a native version for each Latin American market you sell in
We research and write the Spanish for Spain ourselves, brief native copywriters for Latin America, and count the enquiries per country.
Mike is very driven and extremely professional in every aspect of his work. He takes a great deal of care with each task and always puts his client first, ensuring their needs are met during each… stage of the process. Mike's professionalism and vast experience makes him a reliable choice and one you can count on time and time again.View on GoogleSpanish SEO that earns trust in every market
Spanish SEO works market by market. Buyers in Spain and Latin America search differently, and each market trusts the Spanish written for it. We research each target market, then shape your keywords and content to help the right customers find you and feel confident getting in touch.
Planning to enter Spain, grow across Latin America, or compare opportunities in both? We can help you choose where to focus, prioritise the pages with the strongest potential, and adapt the details buyers expect, from local terminology to company information and currency. The free 20-minute audit shows which Spanish to start with.
Same offer, local wording
Spain
Alquila un coche en el aeropuerto.
Mexico
Renta un auto en el aeropuerto.
We run Spain from Valencia, with native writers for Latin America
We run Spain directly from Valencia. Our research, writing, competitor analysis and client meetings are all in Spanish, from the first plan to the finished page.
Mexico, Colombia, Argentina and the Dominican Republic go to native writers from the BeTranslated network, briefed and checked here so the markets stay one coherent plan.
We also earn mentions in the press each market reads, which buyers there check before they get in touch.
Spanish SEO is searched for from two directions
The United States is the largest single source of searches for both Spanish SEO and SEO in Spanish. European companies are looking the other way too, searching in French, German and Dutch for SEO support in Spain.
Whichever one you are, the first decision is the same: which Spanish, for which buyers.
500 of 1,100
Worldwide monthly searches for “Spanish SEO” from the US
Ahrefs · September 2026
400 of 800
Worldwide monthly searches for “SEO in Spanish” from the US
Ahrefs · September 2026
Spanish sites we run and work on
Delaguía y Luzón is a Valencia law firm whose site is written first in Spanish, then in French, English and Russian.
Century 21 Perdomo sells property in the Dominican Republic in four languages, Spanish among them.
ValenciaMove, our own relocation site for Valencia, carries Spanish alongside four other languages.
Open what you need
Which Spanish, and for which market
The decision every Spanish engagement starts with, and the compliance that follows from it.
Why Castilian and Latin American Spanish stay separate
Each side can read the other's Spanish; persuading takes a version for each side. A reader in Madrid finds unified Latin American copy informal in unexpected places, and a reader in Mexico City or Buenos Aires finds unified Castilian distant, formal and occasionally off on a specific word. Currency, legal markers and trust signals differ on top of that.
Where it pays to split is commercial intent: product pages, service descriptions, pricing, anything with a form at the end. Editorial content usually works unified. A mixed setup, unified blog and separated commercial pages, is the common answer and often the right one.
Which Latin American market to open first
Mexico comes first on volume. It is competitive in consumer sectors and still open in regional B2B. Colombia, Argentina and Chile are mid-sized, more accessible, and each behaves differently enough to need their own research. The Dominican Republic, Costa Rica and Guatemala suit niche or local services.
Who writes which variant
Castilian runs direct from the Valencia base: research, briefs, competitor reading, writing and meetings in Spanish, first hand. The Latin American variants go to native writers from the BeTranslated network, briefed and supervised here so the set stays coherent as one plan.
What a Spanish site has to get right beyond the words
Every market has its own tax number, its own cookie rules and its own regulator, and Spain, Mexico, Colombia, Argentina and the Dominican Republic each judge a site by their own rules. We set up the technical side of every one of them.
Regulated sectors (finance, healthcare and anything touching gambling) add a local lawyer on top of the technical setup.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe look at your Spanish pages market by market and show you which Spanish to start with and where the biggest gains sit, before you commit.Priority markets and quick wins
- Research per marketWe research what buyers search for in Spain and each Latin American market you want to reach.A keyword map for each market
- A written scope and calendarWe agree the strategy and editorial calendar with you in English, French or Spanish, then set out the pages and deliverables in writing.A written scope and editorial calendar
- Spanish for Spain, written in ValenciaWe research and write the Spanish for Spain ourselves from Valencia, straight from the plan to the page, so buyers in Madrid read a supplier who sounds local.Spanish pages written in Valencia
- Native versions for Latin AmericaNative writers from the BeTranslated network write each local variant from our briefs, and we check every page so the markets stay one plan.Copy shaped for each target market
- Monthly reporting per marketWe report on rankings and enquiries separately for Spain and each Latin American market, then agree what to improve next.Monthly results and next steps
Month to month, with 30 days' noticeEngagements run month to month, and either side can end one with 30 days' notice.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our relocation site for Valencia in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what Spanish SEO could be worth in your markets
A free 20-minute audit of which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements run month to month, with 30 days' notice on either side.