Italian SEO agency for companies selling into Italy, with GEO included
Few competitors write native Italian pages for the terms your buyers search, so well-written Italian pages get seen early and turn visits into enquiries
Italian pages built around how an Italian buyer checks a supplier: the Partita IVA and REA registration in plain view, and the right choice of tu, voi or Lei. Written to read as Italian from the first line.
Mike is very driven and extremely professional in every aspect of his work. He takes a great deal of care with each task and always puts his client first, ensuring their needs are met during each… stage of the process. Mike's professionalism and vast experience makes him a reliable choice and one you can count on time and time again.View on GoogleWhat our Italian SEO agency sets up for an Italian site
Italian pages in the right register. We settle with you where a page speaks in tu and where it takes the polite form, and native Italian writers hold that register across every commercial page.
Regional targeting where it pays. Milan, Rome, Naples and Palermo behave differently on price sensitivity, payment habits and trust signals, so we run one national site for niche B2B and adapt by region for anything closer to consumer search.
The registration details an Italian buyer checks. We set out a visible Partita IVA, codice fiscale and REA or Chamber of Commerce registration, and build consent to the standard of the Garante della Privacy, which runs stricter than the EU baseline on some points.
Strategy from us, Italian from native writers
Choosing an Italian SEO company usually comes down to who writes the Italian. We handle the strategy and the competitor reading directly: our Italian is enough to manage SEO projects in it. Native Italian copywriters from the BeTranslated network write the pages, briefed by us in English or French, and a second native reader checks each one before anything ships.
Where the offer justifies it, we target per macro-region (Nord, Centro, Sud) and build local landing pages for Milan, Rome, Turin and other metropolitan areas. Our outreach targets Corriere della Sera, La Repubblica and Il Sole 24 Ore for B2B, plus sector associations such as Confindustria and Confartigianato.
Open what you need
What clients ask about Italian SEO
Four questions that come up before an Italian project starts, and how we answer them.
How much Italian do you speak?
Most of Italian SEO is reading. Reading the SERP, reading what the competitors rank for and why, reading intent in an Italian query, checking that it-IT is configured the way it should be. Our Italian is enough to manage SEO projects in it: enough to audit an Italian page and challenge a draft that drifts from its brief.
Your Italian commercial copy is written by native Italian writers, so the page reads native because it is.
How the Italian is checked when native writers draft it
Brief from us in English or French with the targets and the structure set, drafting by a briefed native Italian writer, then a second native Italian reading it before publication. Your own people are the filter after that.
Every draft has to answer its query, and goes back until it does.
How far to take the regional split
The north, around Milan, Turin, Bologna and the Veneto, is the industrial B2B core and the most tolerant of English on technical niches. The centre, Rome and Tuscany, runs on services, tourism and a large public-sector tail. The south and the islands hold different price expectations and trust patterns, where local presence and local references count for more.
Regional pages earn their place when local presence is the thing being sold. For B2B selling nationally online, one Italian site does the job on its own.
Where the Garante goes beyond the GDPR baseline
Italy's data protection authority reads parts of the GDPR more strictly than the baseline, particularly on how cookie consent is stored and how granular marketing consent has to be. The technical setup is built to that stricter reading.
Sensitive data, automated decisions and anything touching employee monitoring are a specialist Italian lawyer's work, on top of the implementation.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe look at your Italian pages the way a buyer in Italy reads them and show you where the biggest gains sit, before you commit to anything.
- A written scopeAfter the call you get a written scope naming the Italian pages, the regions worth targeting and the deliverables, in order of what each one is worth.
- Written by native Italian copywritersNative Italian copywriters from BeTranslated write each page from our brief, and a second native Italian reads it before it ships, so it reads as written in Italy.
- Registration details and consent set upWe put the Partita IVA, codice fiscale and REA details where Italian buyers look for them, and set up consent to the stricter reading of the Garante della Privacy.
- Monthly reporting on Italian enquiriesEach month you get a short report on Italian rankings and enquiries, kept apart from your other markets, with what moved and what comes next.
- Month to month, with 30 days' noticeEngagements run month to month, and either side can end one with 30 days' notice.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our relocation site for Valencia in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what Italian SEO could be worth in your markets
A free 20-minute audit of which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements run month to month, with 30 days' notice on either side.