French SEO and GEO agency for companies selling into French-speaking markets

We recommend a .fr domain or a French subdirectory for your case. A .fr reads as French to a French buyer and to Google; a subdirectory under an existing domain is easier to run and inherits the authority already built, so it usually wins for a company adding French to an existing business.

On a .com or another generic domain, we point a French subdirectory at France with hreflang and offer visitors the choice of version, so the French speaker abroad and the English speaker in Paris each land where they want, and a crawler sees every version.

French is written with accents and searched both ways. Plenty of people type référencement, plenty type referencement, and on a phone keyboard the unaccented form wins more often than a French brand would like to admit.

We research both forms and write the accented one correctly in the copy, so your page reads as French and the unaccented query still finds it.

French usually runs longer than the English it replaces, so a title tag and meta description sized in English and then translated run past the snippet length.

Google carries the French market, so we write them natively to the French limit Google France shows, and the whole phrase appears in the result that has to win the click, and we check navigation labels and buttons for the same expansion.

France, Belgium, Switzerland and Canada share the language, and each has its own habits. A Swiss buyer reads prices in CHF, search habits differ, and the register that sounds right in Paris sounds imported in Montreal.

Where more than one is in scope, we set up fr-FR, fr-BE, fr-CH and fr-CA versions, so each one ranks in its own country. Where only France is in scope, we build one French version targeted at France.

A Belgian company usually needs French and Dutch side by side, and a Belgian buyer notices which of the two was written first. Writing each language natively wins both halves of the country.

We write both French and Dutch ourselves, so a Belgian site gets one strategy in two languages, alongside our Dutch SEO work, from one team working to one brief. The fr-BE and nl-BE versions stay apart from the French and Dutch sites aimed at France and the Netherlands.

We research first, every time, so the French terms buyers search for go into the brief our translation services team works from and the page is right first time.

Where the translation is already done, our audit shows which pages are worth rewriting around French search and which can stay as they are. Usually it is a handful of pages.