Dutch SEO and GEO agency for the Netherlands and Belgium
Dutch and French written by us directly, so buyers in Amsterdam, Antwerp and Brussels read a supplier who speaks their language properly
Dutch pages we write ourselves, for buyers in the Netherlands and Flanders. Short, concrete answers and the company details up front, because Dutch buyers decide quickly.
I have worked with Mike and his team on a variety of projects over the years. He is always friendly, quick to respond and offers valuable expertise in digital marketing and SEO.View on GoogleWhat a site written in Dutch wins you
Dutch buyers read fast and decide fast. They expect short sentences, concrete answers and the terms in plain view, and a page that gives them those sounds like a supplier. The long, enthusiastic pitch that works elsewhere reads as marketing to them, so the Dutch page gets to the point.
They also look for the company details before they trust anyone: a KvK and BTW number in the Netherlands, a KBO number in Belgium, cookie consent done properly, and iDEAL or Bancontact at the checkout.
Belgium adds a second language. Dutch reaches Flanders, French reaches Brussels and Wallonia, and a Belgian site in both reaches the whole country.
Dutch and French from one team
Mike works in Dutch himself, from an Erasmus year in Utrecht and years of Dutch and Belgian clients. The research, the reading of competitors, the briefs, the writing and the meetings all happen in Dutch.
We run French SEO ourselves too, so a Belgian site gets one plan in both of its languages, from one team. The Dutch for Flanders and the Dutch for the Netherlands stay separate where both are in scope, since the words and the rules differ on each side of the border.
Listings in the directories your trade uses and mentions in the regional press come on top.
Dutch buyers search by country: the Netherlands and Flanders apart
More people search in English for SEO in the Netherlands (400 a month) and SEO in Belgium (350) than for Dutch SEO (250) (Ahrefs, September 2026). The queries that reach this page name the Netherlands or Holland, and German and French searches for SEO in the Netherlands turn up as well.
Dutch and Belgian sites we run and work on
Bemelman Spuiterij is a powder-coating specialist in Noordwijkerhout, in the Bollenstreek, with forty-five years of reputation. Its site is written entirely in Dutch, with a page per service and a quote form that asks for the project type and the surface area, so requests arrive ready to price.
BeTranslated, the translation agency we have run for twenty years, has its own .be and .nl sites, each researched for its own market.
Open what you need
What Dutch SEO turns on, north and south of the border
Five questions that decide a Dutch or Belgian project, and how we answer them.
Who writes the Dutch
We do. We write Dutch ourselves, as we do French, English and Spanish, while German, Italian and Portuguese go to native copywriters. The briefs, the reading of search results, the competitor analysis and the meetings happen in Dutch, first hand.
Netherlands, Flanders, or both
The Netherlands alone is the usual answer and the simplest architecture. Flanders on its own is rare, because a Belgian business working in Dutch generally wants the Dutch market too. Both, with nl-NL and nl-BE kept apart, earns its place when you already have customers asking in Dutch on either side of the border.
The recommendation comes from your sales pipeline.
Same language, different commercial vocabulary
A rental property is a huurwoning in the Netherlands and often a huurappartement in Belgium. Insurance is verzekering in one and alternates with assurantie in the other. Both are correct, and each reads as local in its own country.
The regulators differ too, the AFM in the Netherlands against the FSMA in Belgium for financial services, along with the VAT rules.
What the footer has to carry
The Dutch registration number, the Belgian equivalent, cookie consent done the way local law expects, visible in the footer and on the contact page.
Regulated sectors add a Dutch or Belgian lawyer on top of the technical setup.
Why iDEAL and Bancontact belong in an SEO conversation
Because buyers finish a purchase where they see their usual payment method. iDEAL in the Netherlands and Bancontact in Belgium are what people expect to see at a checkout, and a consumer store that offers them keeps more buyers at the last step.
It belongs here because search is judged on sales as well as visits, and the visitor who finds their usual payment method at checkout is the one who completes.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe look at your Dutch pages next to your Dutch and Belgian competitors and show you where the biggest gains sit, before you commit to anything.
- A written scopeAfter the call you get a written scope naming the Dutch pages and deliverables, and whether the Netherlands, Flanders or both come first.
- Research and writing directly in DutchWe research and write the Dutch ourselves, with the Netherlands and Flanders kept apart where both matter, so it reads as local in Amsterdam and Antwerp.
- Company details Dutch buyers checkWe set out the KvK or KBO and BTW details, cookie consent and the iDEAL or Bancontact payments that Dutch and Belgian buyers look for.
- Monthly reporting per countryEach month you get a short report on Dutch and Belgian enquiries, kept apart from your other markets, with what moved and what comes next.
- Month to month, with 30 days' noticeEngagements run month to month, and either side can end one with 30 days' notice.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our relocation site for Valencia in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what Dutch SEO could be worth in your markets
A free 20-minute audit of which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements run month to month, with 30 days' notice on either side.