Portuguese SEO and GEO agency for Portugal and Brazil
Portugal and Brazil each get their own pages, keywords and native writers, so buyers on both sides of the Atlantic read Portuguese written for them
Two Portuguese markets, two sets of pages: European Portuguese for Portugal and Brazilian Portuguese for Brazil, each researched from its own searches. Brazil is by far the larger market, and every reader sees their own Portuguese.
Mike is very driven and extremely professional in every aspect of his work. He takes a great deal of care with each task and always puts his client first, ensuring their needs are met during each… stage of the process. Mike's professionalism and vast experience makes him a reliable choice and one you can count on time and time again.View on GoogleWhat we build for Portugal and for Brazil
Pages written for each variant. We produce European Portuguese for Portugal and Brazilian Portuguese for Brazil, each with its own vocabulary, grammar conventions, currency and keywords, so a reader in Lisbon and a reader in São Paulo each find a page written for them.
A plan sized to Brazil, the far larger market, with its own ecommerce platforms and payment methods such as PIX and boleto bancário. Many European companies start with Portugal, and we plan for Brazil alongside it.
The details each market checks. For Portugal we set out a NIF or NIPC and GDPR-compliant consent. For Brazil we set out a CNPJ, LGPD-compliant data handling and PIX or boleto as payment options for consumer stores.
213 million
People living in Brazil
IBGE estimate · 2025
Native writers per variant, coordinated by us
Native PT-PT copywriters for Portugal and native PT-BR copywriters for Brazil from the BeTranslated network handle the research and writing, briefed by us in English or French. Our Portuguese is enough to manage SEO projects in it.
We keep pt-PT and pt-BR as distinct hreflang versions, so each ranks in its own country, and we earn every link on its own market's side of the Atlantic: Público and Expresso in Portugal, Folha and Estadão in Brazil.
Open what you need
Portugal or Brazil: choosing per market
The decision this engagement opens with, and what follows from each answer.
European and Brazilian Portuguese are two markets sharing one language
They diverge far enough on vocabulary, grammar, regulation, currency and trust signals that each audience wants its own version. A reader in Lisbon finds unified Brazilian copy distractingly Brazilian, and a reader in São Paulo finds unified European Portuguese stiff.
Where both are genuinely in scope, pt-PT and pt-BR keep them apart.
Which one to open first
Portugal is a mature EU market on the euro, under GDPR, and friendly to a foreign business with any European proximity. Brazil is an order of magnitude larger, with its own payment behaviour, its own data protection law and a currency that brings exchange risk with it.
The question is offer fit and where your customers already are. A European SMB selling services often does best in Portugal, the market it can serve well.
Who reads the Portuguese and who writes it
Our Portuguese is enough to manage SEO projects in it, built on French, Spanish and Italian, and a native Portuguese speaker on our in-house IT team checks the setup and the details with us. Together we audit search results, follow competitors' pages and check the technical setup of each variant.
Writing is done by native copywriters from the target market: a Portuguese writer for pt-PT and a Brazilian writer for pt-BR, each on their own variant.
LGPD is Brazil's own law, with its own authority
Brazil's Lei Geral de Proteção de Dados covers similar ground to the GDPR and is enforced by its own authority, the ANPD, with its own expectations. Consent handling, data subject rights and the privacy policy are set up to the Brazilian reading.
Sensitive data, cross-border transfers and automated decisions want a Brazilian privacy lawyer on top of the technical work.
A Brazilian store with PIX keeps its buyers
PIX, the instant payment system the central bank launched in 2020, is how a great many Brazilians now pay: faster than a card, settled immediately, and effectively free for an individual. Boleto bancário still matters for some demographics and for business-to-business.
It belongs in an SEO plan because search traffic is worth what it converts, and a checkout that offers what a Brazilian buyer expects converts more of it.
From the brief to the reporting
What happens after your first message
- A free 20-minute auditWe look at your Portuguese pages for Portugal and for Brazil and show you which market to open first and where the biggest gains sit.
- A written scope per marketAfter the call you get a written scope naming the pages and deliverables for each variant, in order of what each one is worth to you.
- Native writers for each variantNative copywriters from BeTranslated write European Portuguese for Portugal and Brazilian Portuguese for Brazil from our briefs, each in its own variant.
- Registration, consent and payments set upWe set out the NIF or NIPC and GDPR consent for Portugal, and the CNPJ, LGPD handling and PIX or boleto payments for Brazil, so each market finds what it checks.
- Monthly reporting per marketEach month Portugal and Brazil get their own numbers, with a short report on rankings, enquiries, what moved and what comes next.
- Month to month, with 30 days' noticeEngagements run month to month, and either side can end one with 30 days' notice.
Who does the work
Mike Bastin and his team, working from Valencia in your buyers’ languages
Mike has worked in multilingual search for over two decades and founded BeTranslated, the translation agency he has run for twenty years, whose ten country sites each compete in their own market. He works natively in French, fluently in English, Spanish and Dutch, and well enough in German, Italian and Portuguese to run SEO projects in them.
We run our own sites the way we run yours. See how we built ValenciaMove, our relocation site for Valencia in five languages.
Mike leads the team on every engagement, so you deal with him from the first call to the monthly report.
The next step
Find out what Portuguese SEO could be worth in your markets
A free 20-minute audit of which markets matter, what already ranks, and what has been tried before. A written scope naming pages and deliverables follows. Engagements run month to month, with 30 days' notice on either side.