Leveraging Advanced Technical SEO Strategies
In the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial.
Whilst many website owners focus on well-known tactics like keyword optimisation and link building, there are several lesser-known strategies that can give your site a significant edge in search rankings.
Here are five underutilised SEO techniques that can help boost your website’s visibility:
Optimise for Featured Snippets
Featured snippets are the boxed answers that appear at the top of Google’s search results, providing quick answers to user queries.
To optimise for featured snippets:
- Structure your content with clear headings and subheadings
- Provide concise, direct answers to common questions in your niche
- Use bullet points or numbered lists for easy readability
- Include relevant keywords in your snippet-optimised content
Leverage Schema Markup
Schema markup is a code that you can add to your website to help search engines better understand your content.
This can lead to rich snippets in search results, improving click-through rates. Some ways to use schema markup include:
- Add review ratings for products or services
- Highlight event information
- Specify recipe details
- Mark up FAQ pages
Implement Strategic Internal Linking
Internal linking is often overlooked but can significantly impact your site’s SEO. A well-planned internal linking strategy can:
- Improve website navigation
- Distribute page authority throughout your site
- Help search engines understand your site structure
Focus on linking to relevant, high-value pages using descriptive anchor text.
Optimise for Voice Search
With the rise of virtual assistants and smart speakers, optimising for voice search is becoming increasingly important. To do this:
- Focus on long-tail keywords and natural language
- Create content that answers specific questions
- Optimise for local searches with phrases like “near me”
- Ensure your website is mobile-friendly, as many voice searches occur on mobile devices
Utilise Video SEO
Video content is highly engaging and can significantly boost your SEO efforts when optimised correctly.
To leverage video SEO:
- Host videos on your own domain
- Use descriptive titles and tags
- Create and upload video transcripts
- Include a video sitemap
- Embed videos in relevant blog posts or pages
By implementing these underutilised SEO techniques, you can gain a competitive edge and improve your website’s visibility in search engine results.
Remember, SEO is an ongoing process, so continually monitor your results and adjust your strategy as needed.
