How a 360 Marketing Agency Can Double Your ROI
A 360 marketing agency plans, executes, and measures every channel as one connected system—brand, creative, media, content, CRM, and analytics pulling in the same direction.
The result is tighter attribution, faster iteration, and compounding gains across your funnel—not just more activity, but more profitable activity.
What Is a 360 Marketing Agency?
It’s a single partner that integrates strategy, creative, media, and optimisation across all touchpoints to drive measurable growth.
- Digital: SEO, PPC, paid social, display, email/CRM, marketing automation.
- Traditional: Print, OOH, TV/radio, direct mail tied to digital journeys.
- Brand & Messaging: Positioning, identity, tone of voice, value propositions.
- Creative: Design, video, copy, landing pages, conversion assets.
- Data & CRO: Measurement plans, dashboards, A/B testing, UX improvements.
Valuable Insights into 360 Marketing Agencies
Holistic Brand Building
Consistency wins. A 360 partner aligns voice, visuals, and offers across campaigns so every impression reinforces the same promise and positioning.
Data-Driven Decision-Making
Unified tracking reveals what truly moves revenue. Shared dashboards inform weekly optimisations, creative tweaks, and budget shifts based on evidence, not guesswork.
Personalised Customer Experiences
A dedicated project manager learns your market, segments audiences, and maps messages to intent. Targeted journeys improve acquisition, retention, and LTV.
We keep initiatives aligned with your goals and brand identity, then iterate on what performs.
Seamless Integration of Online and Offline
Channels work harder together. A paid social teaser can lift response to OOH; radio can spike branded search that lands on a high-converting page.
Our team pairs digital and traditional specialists to design campaigns that echo across every medium and reinforce each other.
See examples of our cross-channel work, including PPC in French-speaking markets and our multidisciplinary team approach.
Innovative Use of Technology
We use AI for speed and clarity, then apply human judgement for brand fit. Tools like ChatGPT and Midjourney accelerate analysis and production; your strategy and tone remain distinctly yours.
Process automation has reduced our average campaign prep time by 40%, allowing more focus on creative and CRO—savings we pass on to clients.
Why Choose a 360 Marketing Agency Today?
- Comprehensive expertise: One team, all channels, no silos.
- Consistent messaging: Cohesive brand experience from first touch to renewal.
- Operational efficiency: Centralised planning, faster launches, lower waste.
- Agility: Reallocate budget in days, not quarters.
- Measured outcomes: Growth plans tied to KPIs and revenue, not vanity metrics.
Experience-led, integrated marketing can lift cross-sell by 15–25% and increase share of wallet by 5–10% according to McKinsey.
Conclusion
A 360 agency gives you one accountable partner to align strategy, creative, media, and measurement for ROI you can track.
Our multilingual team plans and executes across markets and cultures, from brand localisation to performance media and CRO.
Contact us to design an integrated plan that compounds results quarter after quarter.
Frequently Asked Questions About 360 Marketing Agencies
1. How Does a 360 Marketing Agency Differ from a Traditional Marketing Agency?
A traditional marketing agency often specialises in one or two areas, such as digital marketing or public relations.
In contrast, a 360 marketing agency provides an all-encompassing service that integrates multiple marketing channels and strategies to create a unified and effective marketing plan.
This comprehensive approach ensures consistency across all platforms, enhancing brand recognition and effectiveness.
2. What Are the Key Benefits of Hiring a 360 Marketing Agency?
Integrated Strategy: Seamless coordination across all marketing channels ensures a cohesive brand message.
Efficiency: Streamlined processes and centralised management save time and resources.
Expertise: Access to a diverse team of specialists in various marketing fields.
Scalability: Flexible services that can grow with your business needs.
Enhanced ROI: Comprehensive strategies are designed to maximise return on investment by leveraging multiple channels effectively.
3. How Can a 360 Marketing Agency Double My ROI?
At MikeBastin, innovation meets heart in every campaign. Our brilliant team includes Suzy, our digital virtuoso, and Marian, our traditional marketing master.
Together with Suzy, our AI specialist, and Marian, our content expert, we create marketing magic through AI tools like ChatGPT and Midjourney to boost our productivity and reduce your costs – all while preserving the essential human touch that makes your brand shine.
The results speak for themselves: through AI-powered data analysis, we spot trends faster and craft perfect, personality-filled campaigns.
Our automation tools handle the routine tasks, which frees our creative minds to focus on what truly matters – the development of unique, engaging strategies for your brand’s success.
We take pride in our achievement of a 40% reduction in campaign preparation time, with all savings passed directly to our clients. Yet, the authentic, personal approach that defines MikeBastin remains at the heart of everything we do.
4. What Industries Can Benefit from a 360 Marketing Agency?
At MikeBastin, we understand that each industry has its unique voice. From helping law firms establish their expertise through thought leadership content, to transforming logistics companies’ digital presence with dynamic supply chain visualisations – our team crafts strategies that speak your sector’s language.
Suzy, our digital expert, recently revolutionised a London law firm’s social media approach, whilst Marian created compelling traditional marketing campaigns that positioned our logistics client as an industry leader. Mia, our AI specialist, developed custom analytics dashboards to track regulatory compliance for legal content, and Kate’s deep understanding of technical writing helps translate complex services into compelling stories.
Our comprehensive approach adapts to your specific industry challenges. Whether it’s navigating the strict marketing regulations in legal services or highlighting the innovation in modern logistics, we ensure your marketing strategy aligns perfectly with your business objectives and industry standards.
5. How Do 360 Marketing Agencies Stay Updated with Market Trends?
At MikeBastin, our multilingual expertise sets us apart in global marketing. Our linguistically diverse team doesn’t just translate – we culturally adapt your message for international markets. Mike brings his native French finesse to luxury brand campaigns, whilst Cari crafts compelling narratives for the Spanish market with authentic flair. Marian’s deep understanding of Catalan and Valencia culture helps regional businesses thrive in Valencia, Barcelona and beyond.
When your campaigns need to resonate across continents, Maral develops sophisticated English content that captures global audiences, Mia specialises in penetrating the dynamic Korean market, and Suzy’s expertise in Eastern European languages ensures your message maintains its impact from Prague to Warsaw.
Our team doesn’t just attend conferences – we speak at them, sharing insights about multilingual marketing strategies across Europe and Asia. Each team member actively participates in their respective cultural communities, keeping us connected to the latest trends and nuances in our target markets. This living, breathing connection to multiple cultures transforms our campaigns from simple translations into culturally resonant experiences.
