Bemelman Spuiterij: a local SEO case study in Noordwijkerhout
A specialist in Noordwijkerhout whose reputation had outgrown its web presence. Dutch local SEO for a trade where the buyers are other businesses and the search volume is small but decisive.
- Dutch local SEO
- Divi build
- B2B trade search

Where it started
What Bemelman Spuiterij needed
A trade business with forty-five years of reputation needed a web presence to match, so the small number of buyers actually searching for it could find it. B2B search volume in a niche trade is low, and every one of those searches is a real buyer.
What we did
Local SEO case study: how we went about it
A Divi build paired with Dutch local SEO aimed at the small, decisive search volume a specialist trade actually gets, from the businesses that buy.
Where it landed
What changed for Bemelman Spuiterij
A Divi build and Dutch local SEO for a business that had traded on reputation alone for forty-five years.
In the data
Bemelman Spuiterij roughly tripled its search traffic in a year
5,320 clicks and 448,000 impressions over sixteen months. Daily clicks sat around five through 2025 and climbed to around fifteen from early 2026, in a niche where every search is a business buyer.
Google Search Console, bemelmanspuiterij.nl, June 2025 to October 2026.
