Dutch powder coating

Bemelman Spuiterij: a local SEO case study in Noordwijkerhout

A specialist in Noordwijkerhout whose reputation had outgrown its web presence. Dutch local SEO for a trade where the buyers are other businesses and the search volume is small but decisive.

  • Dutch local SEO
  • Divi build
  • B2B trade search
B2B
Trade buyers
NL
Local search
The Bemelman Spuiterij website on desktop and mobile

Where it started

What Bemelman Spuiterij needed

A trade business with forty-five years of reputation needed a web presence to match, so the small number of buyers actually searching for it could find it. B2B search volume in a niche trade is low, and every one of those searches is a real buyer.

What we did

Local SEO case study: how we went about it

A Divi build paired with Dutch local SEO aimed at the small, decisive search volume a specialist trade actually gets, from the businesses that buy.

Where it landed

What changed for Bemelman Spuiterij

A Divi build and Dutch local SEO for a business that had traded on reputation alone for forty-five years.

In the data

Bemelman Spuiterij roughly tripled its search traffic in a year

5,320 clicks and 448,000 impressions over sixteen months. Daily clicks sat around five through 2025 and climbed to around fifteen from early 2026, in a niche where every search is a business buyer.

Google Search Console, bemelmanspuiterij.nl, June 2025 to October 2026.

Google Search Console for bemelmanspuiterij.nl over sixteen months: 5.32K clicks and 448K impressions, daily clicks rising from around 5 in mid 2025 to around 15 by autumn 2026