Houston industrial freight
TX International Freight: logistics SEO for a Houston forwarder
Technical SEO and content for a freight forwarder whose customers search in their own industry vocabulary. Learning the vocabulary was most of the work.
- Technical SEO
- Industry content
- Houston local search
- Tracking portal
Houston
Local pack
EN
Single market
Where it started
What TX International Freight needed
Industrial freight buyers search in their own way, distinct from consumer buyers. The terms that carry commercial intent are industry jargon, so the keyword research has to start from the trade's own vocabulary to meet the actual search behaviour.
What we did
Logistics SEO: how we went about it
Technical SEO and content built around the vocabulary Houston's industrial freight buyers actually use, learned from the industry itself.
Where it landed
What changed for TX International Freight
Local pack presence in Houston's industrial freight search, for a client we have worked with for nearly fifteen years.