{"id":24848816,"date":"2024-10-08T11:01:23","date_gmt":"2024-10-08T11:01:23","guid":{"rendered":"https:\/\/mikebastin.com\/services\/sem-multilingue\/"},"modified":"2026-05-10T18:07:05","modified_gmt":"2026-05-10T18:07:05","slug":"sem-multilingue","status":"publish","type":"project","link":"https:\/\/mikebastin.com\/fr\/services\/sem-multilingue\/","title":{"rendered":"SEM multilingue"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb1deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#212c91 0%|rgba(12,16,40,0.2) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#212c91&Prime; background_color_gradient_end=\u00a0\u00bbrgba(12,16,40,0.2)\u00a0\u00bb module_class=\u00a0\u00bbmb-hero\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/mikebastin.com\/wp-content\/uploads\/2024\/10\/multilingual-sem-branding-1.jpg\u00a0\u00bb background_blend=\u00a0\u00bbdarken\u00a0\u00bb z_index=\u00a0\u00bb0&Prime; custom_padding=\u00a0\u00bb150px||200px||false|false\u00a0\u00bb bottom_divider_height=\u00a0\u00bb150px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb alt=\u00a0\u00bbSEM multilingue Mike Bastin\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|-1|0|1&Prime; scroll_fade_enable=\u00a0\u00bbon\u00a0\u00bb scroll_fade=\u00a0\u00bb0|70|70|100|100%|100|0%\u00a0\u00bb motion_trigger_start=\u00a0\u00bbbottom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb4vw\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb4vw\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb8vw\u00a0\u00bb text_font_size_phone=\u00a0\u00bb8vw\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb8vw\u00a0\u00bb header_font_size_phone=\u00a0\u00bb10vw\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>SEM multilingue : Google Ads et Bing qui convertissent par march\u00e9<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb2vw\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb4vw\u00a0\u00bb text_font_size_phone=\u00a0\u00bb6vw\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Annonces natives par langue, smart bidding pilot\u00e9, landing pages qui convertissent, mots-cl\u00e9s par variante de march\u00e9. Pas de campagnes traduites au mot \u00e0 mot.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_button_grid_child button_id=\u00a0\u00bbcta_audit\u00a0\u00bb button_text=\u00a0\u00bbAuditer mes campagnes\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/mikebastin.com\/fr\/nous-contacter\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#212c91&Prime; button_bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_radius=\u00a0\u00bb100px\u00a0\u00bb button_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb14px|34px|14px|34px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00a0\u00bbcta_consult\u00a0\u00bb button_text=\u00a0\u00bbVoir le process\u00a0\u00bb button_link=\u00a0\u00bb#process\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bbrgba(255,255,255,0)\u00a0\u00bb button_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_radius=\u00a0\u00bb100px\u00a0\u00bb button_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb14px|34px|14px|34px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb-60px|||0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1200px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; box_shadow_blur=\u00a0\u00bb14px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(33,44,145,0.06)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#212c91&Prime; text_font_size=\u00a0\u00bb36px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||4px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Google + Bing<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>les deux r\u00e9gies pilot\u00e9es en parall\u00e8le pour capter chaque audience<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; box_shadow_blur=\u00a0\u00bb14px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(33,44,145,0.06)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#212c91&Prime; text_font_size=\u00a0\u00bb36px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||4px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>4 langues<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>en interne (FR, EN, ES, NL) + r\u00e9seau natif sur 8 autres<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; box_shadow_blur=\u00a0\u00bb14px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(33,44,145,0.06)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#212c91&Prime; text_font_size=\u00a0\u00bb36px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||4px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>SEO + SEM<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>les deux pilot\u00e9s ensemble pour \u00e9viter la cannibalisation<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; box_shadow_blur=\u00a0\u00bb14px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(33,44,145,0.06)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#212c91&Prime; text_font_size=\u00a0\u00bb36px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||4px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>CPL r\u00e9el<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>tracking de bout en bout, pas juste des clics<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#f9faff\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1100px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1028&Prime; header_2_font_size=\u00a0\u00bb34px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#0c1028&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Le SEM multilingue rate quand on copie-colle ses campagnes fran\u00e7aises<\/h2>\n<p>Trois sch\u00e9mas reviennent sur la quasi-totalit\u00e9 des comptes que j&rsquo;audite&nbsp;:<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbAnnonces traduites au mot \u00e0 mot\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb20px\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||16px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb22px|24px|22px|24px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Une accroche qui marche en fran\u00e7ais devient plate en anglais et carr\u00e9ment maladroite en espagnol mexicain. Le Quality Score s&rsquo;effondre, le CPC monte, le ROI s&rsquo;\u00e9rode silencieusement. Une bonne annonce SEM se r\u00e9dige par un natif qui comprend l&rsquo;intent, pas par un traducteur.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbSmart bidding non supervis\u00e9 sur 6 march\u00e9s\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb20px\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||16px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb22px|24px|22px|24px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Performance Max et Maximize Conversions sur tous les march\u00e9s sans surveillance d\u00e9taill\u00e9e donnent un faux sentiment d&rsquo;optimisation. Google sur-investit sur 1-2 march\u00e9s rentables et n\u00e9glige les autres. Les comptes \u00ab\u00a0automatis\u00e9s\u00a0\u00bb finissent souvent \u00e0 80&nbsp;% de leur potentiel.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLanding pages identiques pour toutes les langues\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb20px\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||16px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb22px|24px|22px|24px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La page de conversion en anglais marchande mal pour un public allemand qui veut des certifications, des chiffres pr\u00e9cis et des t\u00e9moignages locaux. Le taux de conversion par langue varie de 1 \u00e0 4 entre une landing localis\u00e9e et une page traduite \u00e0 la va-vite.<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#0c1028&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb24px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Mon approche&nbsp;: chaque march\u00e9 trait\u00e9 comme une campagne d\u00e9di\u00e9e. Recherche de mots-cl\u00e9s par variante linguistique, annonces r\u00e9dig\u00e9es par natifs, landing pages locales avec preuves sociales locales, pilotage manuel du smart bidding march\u00e9 par march\u00e9.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_id=\u00a0\u00bbservices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1100px\u00a0\u00bb custom_margin=\u00a0\u00bb||40px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1028&Prime; header_2_font_size=\u00a0\u00bb34px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Ce que j&rsquo;inclus dans une mission SEM multilingue<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1200px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbRecherche de mots-cl\u00e9s payants par march\u00e9\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0a4;||divi||400&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbtop\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb42px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb circle_color=\u00a0\u00bb#f9faff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.65em\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|22px|28px|22px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Volumes, CPC r\u00e9els, intention commerciale par variante de march\u00e9. Diff\u00e9rences ES Espagne vs ES Mexique, EN US vs EN UK, FR France vs FR Belgique vs FR Canada.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbAnnonces natives par langue\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0fc;||divi||400&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbtop\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb42px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb circle_color=\u00a0\u00bb#f9faff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.65em\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|22px|28px|22px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>R\u00e9daction par natifs sp\u00e9cialis\u00e9s en SEM (FR, EN, ES, NL en interne). Tests A\/B sur les variantes, optimisation continue du Quality Score.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLanding pages localis\u00e9es\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe06b;||divi||400&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbtop\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb42px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb circle_color=\u00a0\u00bb#f9faff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.65em\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|22px|28px|22px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Conception de pages de conversion adapt\u00e9es \u00e0 chaque march\u00e9&nbsp;: preuves sociales locales, certifications du pays, t\u00e9moignages dans la langue, structure persuasive culturelle.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1200px\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbSmart bidding pilot\u00e9\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe015;||divi||400&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbtop\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb42px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb circle_color=\u00a0\u00bb#f9faff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.65em\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|22px|28px|22px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Performance Max et tCPA supervis\u00e9s par march\u00e9. Audit hebdomadaire des recherches activ\u00e9es, exclusions pertinentes, ajustements de bid par segment.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbTracking de conversion\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe060;||divi||400&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbtop\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb42px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb circle_color=\u00a0\u00bb#f9faff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.65em\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|22px|28px|22px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>GA4 + Google Tag Manager + conversions import\u00e9es (ventes, leads qualifi\u00e9s). Suivi du CPL et du CAC r\u00e9els, pas juste des clics.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbCoordination SEO + SEM\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0a3;||divi||400&Prime; icon_color=\u00a0\u00bb#212c91&Prime; icon_placement=\u00a0\u00bbtop\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb42px\u00a0\u00bb use_circle=\u00a0\u00bbon\u00a0\u00bb circle_color=\u00a0\u00bb#f9faff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c1028&Prime; header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.65em\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|22px|28px|22px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|12px|12px|12px|12px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Pas de cannibalisation entre organique et payant. Strat\u00e9gie compl\u00e9mentaire&nbsp;: SEM pour les requ\u00eates commerciales chaudes, SEO pour le top of funnel et la marque.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbProcess Timeline\u00a0\u00bb module_id=\u00a0\u00bbprocess\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#f9faff\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1100px\u00a0\u00bb custom_margin=\u00a0\u00bb||30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1028&Prime; header_2_font_size=\u00a0\u00bb34px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Mon process en 5 \u00e9tapes, livrables nomm\u00e9s<\/h2>\n<p>Pas de campagnes lanc\u00e9es avant la phase de cadrage. Pas d&rsquo;optimisation d\u00e9l\u00e9gu\u00e9e \u00e0 une bo\u00eete noire.<\/p>\n<p>[\/et_pb_text][dipi_horizontal_timeline timeline_layout=\u00a0\u00bbcentered\u00a0\u00bb timeline_alignment=\u00a0\u00bbcenter\u00a0\u00bb timeline_circle_color=\u00a0\u00bb#212c91&Prime; timeline_progress_bar_color=\u00a0\u00bb#212c91&Prime; timeline_circle_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb timeline_title_color=\u00a0\u00bb#0c1028&Prime; timeline_content_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; timeline_title_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb timeline_title_font_size=\u00a0\u00bb18px\u00a0\u00bb timeline_content_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb timeline_content_font_size=\u00a0\u00bb14px\u00a0\u00bb timeline_content_line_height=\u00a0\u00bb1.65em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_horizontal_timeline_item title=\u00a0\u00bb1. Audit comptes existants (semaine 1)\u00a0\u00bb timeline_circle_text=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Livrable&nbsp;:<\/strong> rapport d&rsquo;audit Google Ads + Bing&nbsp;: Quality Score moyen par groupe, CTR, taux de conversion par campagne, gaspillage budg\u00e9taire identifi\u00e9, opportunit\u00e9s non exploit\u00e9es par march\u00e9. Vous repartez avec ce diagnostic m\u00eame sans engagement de suite.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00a0\u00bb2. Recherche &amp; structure de comptes (semaine 2)\u00a0\u00bb timeline_circle_text=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Livrable&nbsp;:<\/strong> tableur de mots-cl\u00e9s par march\u00e9 avec volumes, CPC, intent ; structure de compte recommand\u00e9e (campagnes, ad groups, audiences, exclusions) ; d\u00e9finition des conversions \u00e0 tracker.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00a0\u00bb3. Cr\u00e9ation &amp; lancement (semaines 3-4)\u00a0\u00bb timeline_circle_text=\u00a0\u00bb3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Livrable&nbsp;:<\/strong> annonces r\u00e9dig\u00e9es par natifs (3-5 variantes par groupe), landing pages localis\u00e9es, configuration GTM et GA4, param\u00e9trage smart bidding, plan de budget mensuel par march\u00e9. Lancement apr\u00e8s votre validation.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00a0\u00bb4. Pilotage &amp; optimisation (mois 2+)\u00a0\u00bb timeline_circle_text=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Livrable&nbsp;:<\/strong> suivi hebdomadaire des recherches activ\u00e9es, exclusions n\u00e9gatives, A\/B testing des annonces, ajustements de bid par segment, optimisation des landing pages selon les donn\u00e9es r\u00e9elles. Point hebdomadaire ou bimensuel.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00a0\u00bb5. Reporting &amp; it\u00e9ration\u00a0\u00bb timeline_circle_text=\u00a0\u00bb5&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Livrable&nbsp;:<\/strong> rapport mensuel par march\u00e9&nbsp;: d\u00e9pense, clics, conversions, CPL r\u00e9el, taux de conversion par landing, comparatif vs mois pr\u00e9c\u00e9dents et vs SEO organique. Recommandations d&rsquo;allocation pour le mois suivant.<\/p>\n<p>[\/dipi_horizontal_timeline_item][\/dipi_horizontal_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1100px\u00a0\u00bb custom_margin=\u00a0\u00bb||40px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1028&Prime; header_2_font_size=\u00a0\u00bb34px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(12,16,40,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Cas clients<\/h2>\n<p>Trois missions o\u00f9 le SEM multilingue a livr\u00e9 du lead qualifi\u00e9 l\u00e0 o\u00f9 l&rsquo;organique ne suffisait pas (encore).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1200px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbTX International Freight \u2014 Houston\u00a0\u00bb use_icon=\u00a0\u00bboff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212c91&Prime; header_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|26px|28px|26px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|14px|14px|14px|14px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb background_color=\u00a0\u00bb#f9faff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Contexte&nbsp;:<\/strong> transitaire texan voulant acc\u00e9l\u00e9rer la captation de leads pendant que le SEO bilingue (EN + ES) montait en puissance. Besoin de remplir le pipeline commercial en parall\u00e8le.<\/p>\n<p><strong>Mon intervention&nbsp;:<\/strong> Google Ads bilingue avec annonces r\u00e9dig\u00e9es par natifs (vocabulaire freight forwarding ES Espagne vs ES Mexique diff\u00e9renci\u00e9), landing pages localis\u00e9es par corridor logistique, smart bidding tCPA pilot\u00e9 manuellement par segment.<\/p>\n<p><strong>R\u00e9sultat&nbsp;:<\/strong> contribution forte au doublement des demandes de devis sur 18 mois, alimentant un pipeline qui s&rsquo;est ensuite transf\u00e9r\u00e9 progressivement vers l&rsquo;organique et les citations <strong>ChatGPT\/Claude<\/strong>.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbBemelman Spuiterij \u2014 Hillegom (NL)\u00a0\u00bb use_icon=\u00a0\u00bboff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212c91&Prime; header_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|26px|28px|26px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|14px|14px|14px|14px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb background_color=\u00a0\u00bb#f9faff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Contexte&nbsp;:<\/strong> spuiterij ISO 9001 n\u00e9erlandaise m\u00ealant B2C haute-marge (autospuiterij, keukens, tuinsets, velgen poedercoaten) et B2B industriel (poedercoaten industrieel, kasten en hekwerk). Concurrence Google Ads NL active sur les requ\u00eates commerciales.<\/p>\n<p><strong>Mon intervention&nbsp;:<\/strong> compte Google Ads NL segment\u00e9 par taxonomie de service, annonces NL natives par cat\u00e9gorie, landing pages d\u00e9di\u00e9es (autospuiterij \u2260 poedercoaten \u2260 schadeherstel), exclusions strictes pour filtrer les recherches DIY\/hobby non rentables, smart bidding tCPA pilot\u00e9 manuellement par segment.<\/p>\n<p><strong>R\u00e9sultat&nbsp;:<\/strong> s\u00e9paration nette des flux B2C consommateur et B2B industriel, focalisation budg\u00e9taire sur les services \u00e0 forte valeur, demandes de devis qualifi\u00e9es en hausse r\u00e9guli\u00e8re.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbValenciaMove.com \u2014 relocation expat\u00a0\u00bb use_icon=\u00a0\u00bboff\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212c91&Prime; header_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb body_text_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb body_font_size=\u00a0\u00bb14px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|26px|28px|26px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|14px|14px|14px|14px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb background_color=\u00a0\u00bb#f9faff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Contexte&nbsp;:<\/strong> plateforme expat sur Valencia ciblant des audiences francophones, anglophones et hispanophones (Latam) en phase d&rsquo;installation. Cycle d&rsquo;achat long, intent commercial chaud sur les services de relocation.<\/p>\n<p><strong>Mon intervention&nbsp;:<\/strong> Google Ads tri-langue (FR, EN, ES) sur les services de relocation et d\u00e9marches administratives, audiences cibl\u00e9es par profil expat (digital nomad, retrait\u00e9, famille), landing pages localis\u00e9es par profil et par langue, exclusions par variantes ES Espagne vs ES Latam.<\/p>\n<p><strong>R\u00e9sultat&nbsp;:<\/strong> volume r\u00e9gulier de leads sur les trois langues, compl\u00e9ment efficace au trafic organique existant, pilote pour transposer les meilleures audiences vers le SEO de marque.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#f9faff\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1100px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1028&Prime; header_2_font_size=\u00a0\u00bb34px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Inclus \/ pas inclus<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#0c1028&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<style>.mb-incl{width:100%;border-collapse:collapse;background:#fff;border-radius:14px;overflow:hidden;box-shadow:0 4px 14px rgba(33,44,145,0.06)}.mb-incl thead{background:linear-gradient(135deg,#212c91 0%,#3949c4 100%)}.mb-incl th{padding:16px 18px;text-align:left;font-weight:700;font-size:14px;color:#fff !important}.mb-incl td{padding:14px 18px;font-size:14px;border-top:1px solid rgba(33,44,145,0.12);color:#0c1028;vertical-align:top}.mb-incl tr:nth-child(even) td{background:#f9faff}.mb-incl .yes{color:#1f8a4c;font-weight:700}.mb-incl .no{color:#a94343;font-weight:700}@media (max-width:768px){.mb-incl{box-shadow:none;border-radius:0;background:transparent}.mb-incl thead{display:none}.mb-incl,.mb-incl tbody,.mb-incl tr,.mb-incl td{display:block;width:auto}.mb-incl tr{border-top:1px solid rgba(33,44,145,0.12);padding:14px 16px;background:#fff;border-radius:8px;margin-bottom:8px;box-shadow:0 2px 6px rgba(33,44,145,0.04)}.mb-incl tr:nth-child(even){background:#f9faff}.mb-incl tr:nth-child(even) td{background:transparent}.mb-incl td{padding:4px 0 !important;border:0 !important;text-align:left !important;font-size:14px;width:auto !important}.mb-incl td:first-child{font-weight:600;color:#0c1028;margin-bottom:6px;font-size:14.5px}.mb-incl td:empty{display:none}.mb-incl td.yes,.mb-incl td.no{padding:6px 0 0 0 !important}.mb-incl td.yes::before{content:\"Inclus \";color:#1f8a4c}.mb-incl td.no::before{content:\"\";color:#a94343}}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{text-align:center !important;display:inline-flex !important;align-items:center !important;justify-content:center !important}.dipi_button_grid_child a.et_pb_button:after,.dipi-button-grid-child a.et_pb_button:after{margin-left:auto}@media (max-width:768px){.dipi_button_grid,.dipi-button-grid{flex-direction:column !important;align-items:stretch !important;gap:12px}.dipi_button_grid_child,.dipi-button-grid-child{width:100% !important;max-width:100%}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{width:100%;box-sizing:border-box;white-space:normal}}.mb-hero{padding-top:clamp(110px,15vw,180px) !important;padding-bottom:clamp(80px,16vw,180px) !important}.mb-hero h1{font-size:clamp(28px,5.2vw,56px) !important;line-height:1.15 !important;letter-spacing:-0.01em;margin-bottom:.4em}.mb-hero h1 + .et_pb_text_inner p,.mb-hero p{font-size:clamp(15px,1.8vw,19px) !important;line-height:1.55 !important}.mb-hero .et_pb_bottom_inside_divider{height:clamp(60px,10vw,150px) !important}@media (max-width:768px){.mb-hero{padding-top:115px !important;padding-bottom:65px !important}}@media (max-width:480px){.mb-hero{padding-top:105px !important;padding-bottom:60px !important}.mb-hero h1{font-size:30px !important;line-height:1.18 !important}.mb-hero p{font-size:15.5px !important}.mb-hero .et_pb_bottom_inside_divider{height:50px !important}}<\/style>\n<table class=\"mb-incl\">\n<thead>\n<tr>\n<th style=\"width:55%\">Prestation<\/th>\n<th style=\"width:22.5%;text-align:center\">Inclus<\/th>\n<th style=\"width:22.5%;text-align:center\">Pas inclus<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Audit Google Ads et Bing existants (Quality Score, CPL, gaspillage)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Recherche de mots-cl\u00e9s payants par march\u00e9 et variante linguistique<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>R\u00e9daction d&rsquo;annonces par natifs (FR, EN, ES, NL en interne)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Cr\u00e9ation de landing pages localis\u00e9es<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Configuration GTM, GA4, conversions import\u00e9es<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Pilotage manuel du smart bidding par march\u00e9<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Reporting mensuel par march\u00e9 avec CPL r\u00e9el<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Budget m\u00e9dia (l&rsquo;investissement publicitaire lui-m\u00eame)<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f pay\u00e9 directement par vous \u00e0 Google\/Bing<\/td>\n<\/tr>\n<tr>\n<td>R\u00e9seaux sociaux payants (Meta, LinkedIn, TikTok Ads)<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f devis s\u00e9par\u00e9 selon brief<\/td>\n<\/tr>\n<tr>\n<td>SEO organique (mots-cl\u00e9s, contenu, hreflang, backlinks)<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f couvert par <a href=\"https:\/\/mikebastin.com\/fr\/nos-services\/referencement-multilingue\/\">SEO multilingue<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb1100px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1028&Prime; header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(12,16,40,0.75)\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Pourquoi un consultant SEO pour g\u00e9rer du SEM multilingue<\/h2>\n<p><strong>Michael Bastin<\/strong>&nbsp;: 25 ans \u00e0 piloter en parall\u00e8le SEO et SEM sur des march\u00e9s europ\u00e9ens et latino-am\u00e9ricains. La plupart des agences SEM travaillent en silo sans la couche linguistique. La plupart des agences de traduction n&rsquo;ont jamais touch\u00e9 \u00e0 un compte Google Ads. Mon avantage&nbsp;: les deux disciplines en interne, pas en sous-traitance.<\/p>\n<p>Quadrilingue (FR, EN, ES, NL), exp\u00e9rience freight, juridique, traduction, expat content. Cari (bas\u00e9e en RD) g\u00e8re la production hispanophone, je supervise les comptes EN et FR, le r\u00e9seau BeTranslated couvre les autres langues.<\/p>\n<p><a href=\"https:\/\/mikebastin.com\/fr\/a-propos-de-nous\/\" style=\"color:#212c91;font-weight:600\">En savoir plus sur l&rsquo;\u00e9quipe \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#0c1028&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_padding=\u00a0\u00bb28px|28px|28px|28px|true|true\u00a0\u00bb background_color=\u00a0\u00bb#f9faff\u00a0\u00bb border_radii=\u00a0\u00bbon|14px|14px|14px|14px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(33,44,145,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"margin-top:0;color:#0c1028;font-size:20px;font-weight:700\">SEM seul ou SEM + SEO ?<\/h3>\n<p>Le SEM seul fonctionne pour d\u00e9marrer&nbsp;: pipeline rempli rapidement, pr\u00e9visibilit\u00e9 du CPL. Mais le co\u00fbt du clic monte avec la concurrence et le ROI s&rsquo;\u00e9rode si vous ne construisez pas le SEO en parall\u00e8le.<\/p>\n<p>Mon biais&nbsp;: combiner les deux. SEM pour les requ\u00eates chaudes commerciales, SEO pour le top of funnel et la marque, sans cannibalisation. C&rsquo;est un investissement plus structurant qu&rsquo;un compte SEM en autonome, mais plus rentable \u00e0 18 mois.<\/p>\n<p>Si vous voulez seulement du SEM, je peux le faire. Je vous le dirai juste si je pense que le SEO devrait suivre.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bb#f9faff\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb900px\u00a0\u00bb custom_margin=\u00a0\u00bb||30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0c1028&Prime; header_2_font_size=\u00a0\u00bb34px\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Questions fr\u00e9quentes sur le SEM multilingue<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#0c1028&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<style>.mb-faq2{margin:0}.mb-faq2 details{border-bottom:1px solid rgba(33,44,145,0.12);padding:16px 0}.mb-faq2 details:last-child{border-bottom:0}.mb-faq2 summary{font-weight:600;cursor:pointer;color:#0c1028;font-size:16px;list-style:none;display:flex;justify-content:space-between;align-items:center;font-family:Poppins,sans-serif}.mb-faq2 summary::-webkit-details-marker{display:none}.mb-faq2 summary::after{content:\"+\";font-size:24px;color:#212c91;font-weight:300;line-height:1;flex-shrink:0;margin-left:14px}.mb-faq2 details[open] summary::after{content:\"\u2212\"}.mb-faq2 details p{margin:12px 0 4px 0;color:rgba(12,16,40,0.7);line-height:1.65em;font-size:14.5px}.mb-faq2 details p a{color:#212c91;font-weight:600}<\/style>\n<div class=\"mb-faq2\">\n<details>\n<summary>Quelle est la diff\u00e9rence entre SEM et SEO ?<\/summary>\n<p>SEM = Search Engine Marketing, c&rsquo;est la publicit\u00e9 payante sur les moteurs (Google Ads, Bing Ads). Vous payez par clic. SEO = Search Engine Optimization, c&rsquo;est la visibilit\u00e9 organique non pay\u00e9e. Le <a href=\"https:\/\/mikebastin.com\/fr\/nos-services\/referencement-multilingue\/\">SEO multilingue<\/a> et le SEM multilingue se compl\u00e8tent&nbsp;: SEM rapide mais co\u00fbte tant qu&rsquo;on ne paie plus, SEO long mais durable.<\/p>\n<\/details>\n<details>\n<summary>Faut-il faire du SEM ou attendre que le SEO d\u00e9colle ?<\/summary>\n<p>Le SEM permet de remplir le pipeline pendant que le SEO monte (6-15 mois selon la concurrence). Le combo SEM + SEO est g\u00e9n\u00e9ralement plus rentable que l&rsquo;un des deux en autonome&nbsp;: SEM capture la demande commerciale chaude imm\u00e9diatement, SEO construit l&rsquo;audience et la marque. Allocation typique au d\u00e9marrage&nbsp;: 60-70&nbsp;% du budget en SEM, 30-40&nbsp;% en SEO ; \u00e0 18 mois, \u00e7a s&rsquo;inverse.<\/p>\n<\/details>\n<details>\n<summary>Quelle r\u00e9gie utiliser : Google, Bing, ou les deux ?<\/summary>\n<p>Google domine partout en volume, mais Bing capture une audience B2B et senior souvent plus convertissante (CPL parfois 30-50&nbsp;% inf\u00e9rieur). Aux \u00c9tats-Unis Bing fait 6-10&nbsp;% des recherches selon les sources. Pour B2B en Allemagne ou aux UK, Bing m\u00e9rite syst\u00e9matiquement un test. Je g\u00e8re les deux r\u00e9gies en parall\u00e8le quand le contexte le justifie.<\/p>\n<\/details>\n<details>\n<summary>Le smart bidding est-il fiable en multilingue ?<\/summary>\n<p>Oui, mais il a besoin d&rsquo;\u00eatre supervis\u00e9 march\u00e9 par march\u00e9. Performance Max et tCPA fonctionnent bien quand chaque march\u00e9 a un volume de conversions suffisant (50+ par mois) et que les exclusions sont propres. En dessous de ce seuil, ils sur-investissent au mauvais endroit. Mon approche&nbsp;: smart bidding actif mais surveill\u00e9 hebdomadairement, ajustements manuels l\u00e0 o\u00f9 l&rsquo;algo se trompe.<\/p>\n<\/details>\n<details>\n<summary>Quel budget minimum pour du SEM multilingue rentable ?<\/summary>\n<p>Honn\u00eatement&nbsp;: en dessous de 1500-2000&nbsp;\u20ac\/mois de m\u00e9dia par march\u00e9, c&rsquo;est compliqu\u00e9 d&rsquo;avoir des donn\u00e9es statistiquement significatives pour optimiser. Sur des secteurs tr\u00e8s chers (juridique, finance), le seuil monte. Je pr\u00e9f\u00e8re vous dire de commencer par un seul march\u00e9 bien financ\u00e9 plut\u00f4t que de saupoudrer trois march\u00e9s sous-investis.<\/p>\n<\/details>\n<details>\n<summary>Travaillez-vous avec des comptes existants ou ne cr\u00e9ez-vous que du neuf ?<\/summary>\n<p>Les deux. La majorit\u00e9 de mes missions commencent par un audit de comptes existants (souvent g\u00e9r\u00e9s par une agence pr\u00e9c\u00e9dente ou en interne sans expertise d\u00e9di\u00e9e). Reprise et restructuration co\u00fbtent g\u00e9n\u00e9ralement moins cher qu&rsquo;une cr\u00e9ation from scratch quand l&rsquo;historique de conversions a de la valeur.<\/p>\n<\/details>\n<details>\n<summary>Combien co\u00fbte une mission SEM multilingue ?<\/summary>\n<p>Sur devis. Le tarif d\u00e9pend du nombre de march\u00e9s, du volume budg\u00e9taire g\u00e9r\u00e9, du p\u00e9rim\u00e8tre (audit + setup, ou audit + setup + pilotage r\u00e9current), et du niveau de complexit\u00e9 (B2B avec cycle long vs e-commerce volumique). Premier \u00e9change gratuit&nbsp;: 30 minutes pour comprendre votre contexte et donner une fourchette honn\u00eate. Pas de proposition g\u00e9n\u00e9rique sans avoir \u00e9chang\u00e9.<\/p>\n<\/details>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb135deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#212c91 0%|#3949c4 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#212c91&Prime; background_color_gradient_end=\u00a0\u00bb#3949c4&Prime; custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; max_width=\u00a0\u00bb900px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_2_font_size=\u00a0\u00bb32px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.25em\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.92)\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Vos campagnes Google Ads ne convertissent pas par march\u00e9&nbsp;?<\/h2>\n<p>Je commence par un audit de votre compte. Diagnostic chiffr\u00e9, gaspillage identifi\u00e9, recommandations actionnables. Premier \u00e9change gratuit, sans engagement.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_button_grid_child button_id=\u00a0\u00bbcta_audit_bottom\u00a0\u00bb button_text=\u00a0\u00bbAuditer mes campagnes\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/mikebastin.com\/fr\/nous-contacter\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#212c91&Prime; button_bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_radius=\u00a0\u00bb100px\u00a0\u00bb button_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb14px|34px|14px|34px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00a0\u00bbcta_email\u00a0\u00bb button_text=\u00a0\u00bbhello@mikebastin.com\u00a0\u00bb button_link=\u00a0\u00bbmailto:hello@mikebastin.com\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bbrgba(255,255,255,0)\u00a0\u00bb button_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_radius=\u00a0\u00bb100px\u00a0\u00bb button_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb14px|34px|14px|34px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; text_font=\u00a0\u00bbPoppins|400|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb14px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb30px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Pour aller plus loin&nbsp;: <a href=\"https:\/\/mikebastin.com\/fr\/nos-services\/referencement-multilingue\/\" style=\"color:#fff;text-decoration:underline\">SEO multilingue<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/fr\/nos-services\/referencement-international\/\" style=\"color:#fff;text-decoration:underline\">SEO international<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/fr\/nos-services\/referencement-local\/\" style=\"color:#fff;text-decoration:underline\">SEO local<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/fr\/seo-au-geo\/\" style=\"color:#fff;text-decoration:underline\">guide SEO\/GEO 2026<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boostez les ventes mondiales en int\u00e9grant des solutions e-commerce localis\u00e9es. Adaptez WooCommerce, Shopify et d&rsquo;autres grandes plateformes pour divers march\u00e9s afin d&rsquo;am\u00e9liorer la confiance, les taux de conversion et l&rsquo;exp\u00e9rience client. <\/p>\n","protected":false},"author":3,"featured_media":24846775,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-24848816","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/project\/24848816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/comments?post=24848816"}],"version-history":[{"count":17,"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/project\/24848816\/revisions"}],"predecessor-version":[{"id":24856721,"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/project\/24848816\/revisions\/24856721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/media\/24846775"}],"wp:attachment":[{"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/media?parent=24848816"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/project_category?post=24848816"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/mikebastin.com\/fr\/wp-json\/wp\/v2\/project_tag?post=24848816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}