{"id":24849164,"date":"2024-09-29T11:07:11","date_gmt":"2024-09-29T11:07:11","guid":{"rendered":"https:\/\/mikebastin.com\/services\/seo\/"},"modified":"2026-05-31T16:19:00","modified_gmt":"2026-05-31T16:19:00","slug":"optimizacion-seo","status":"publish","type":"project","link":"https:\/\/mikebastin.com\/es\/services\/optimizacion-seo\/","title":{"rendered":"SEO optimizaci\u00f3n"},"content":{"rendered":"<p>[et_pb_section background_enable_image_tablet=\u00bboff\u00bb background_enable_image_phone=\u00bboff\u00bb fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; module_class=\u00bbmb-hero\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb1deg\u00bb background_color_gradient_stops=\u00bb#212c91 0%|rgba(12,16,40,0.2) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bb#212c91&#8243; background_color_gradient_end=\u00bbrgba(12,16,40,0.2)\u00bb background_image=\u00bbhttps:\/\/mikebastin.com\/wp-content\/uploads\/2024\/10\/spanish-seo-e1728049399926.jpg\u00bb background_blend=\u00bbdarken\u00bb z_index=\u00bb0&#8243; custom_padding=\u00bb150px||200px||false|false\u00bb bottom_divider_height=\u00bb150px\u00bb global_colors_info=\u00bb{}\u00bb alt=\u00bbSpanish SEO by Mike Bastin\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|50|50|100|-1|0|1&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|70|70|100|100%|100|0%\u00bb motion_trigger_start=\u00bbbottom\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb4vw\u00bb text_line_height=\u00bb1em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb4vw\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb8vw\u00bb text_font_size_phone=\u00bb8vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_font_size_tablet=\u00bb8vw\u00bb header_font_size_phone=\u00bb10vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Spanish SEO: directly executed in ES-ES and LatAm variants<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|300|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb text_font_size_tablet=\u00bb4vw\u00bb text_font_size_phone=\u00bb6vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Resident in Valencia since 2016 plus 16 years in the Dominican Republic. Spanish handled directly in ES-ES, with LatAm variants (es-MX, es-CO, es-AR, es-DO) supported by native LatAm copywriters from the BeTranslated network in Santo Domingo.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00bbrow\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_button_grid_child button_id=\u00bbcta_audit\u00bb button_text=\u00bbAudit my site\u00bb button_link=\u00bbhttps:\/\/mikebastin.com\/es\/contactanos\/\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#212c91&#8243; button_bg_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|700|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00bbcta_consult\u00bb button_text=\u00bbSee the process\u00bb button_link=\u00bb#process\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(255,255,255,0)\u00bb button_border_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|600|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_margin=\u00bb-60px|||0px|false|false\u00bb custom_padding=\u00bb60px||60px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>~500M<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Spanish speakers worldwide (Spain ~47M, Latin America ~430M, USA ~60M Hispanic)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>ES-ES \u2260 LatAm<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Spain and Latin America are distinct markets. Mexican, Argentine, Colombian and Dominican Spanish further diverge inside LatAm.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Direct fluent<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Valencia resident since 2016, 16 years in the Dominican Republic. Spanish written, read and spoken daily.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>SEO + GEO<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>visibility on Google.es and LatAm domains, LLMs responding in Spanish per variant<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Three ways to fail at Spanish SEO<\/h2>\n<p>Recurring patterns on Spanish sites I audit:<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00bbTreating ES-ES and LatAm as one market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Castilian Spanish (ES-ES) and the various LatAm Spanish variants diverge significantly in vocabulary, address forms (t\u00fa\/vosotros vs t\u00fa\/ustedes), commercial expressions, currency (EUR vs MXN, COP, ARS, DOP), payment methods and regulatory frameworks. A unified Spanish site reads either Castilian to LatAm users (formal, distant) or LatAm to Spanish users (informal in unexpected ways). Both lose trust. Hreflang es-ES vs es-MX vs es-AR vs es-CO and so on disambiguates per target market.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbTranslation pretending to be Spanish localisation\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>An EN page passed through DeepL or ChatGPT and presented as a Spanish version sounds like translated English, not native Spanish. Idioms come out wrong, register feels off, sectoral terminology is sometimes invented. Spanish users notice immediately. Real native execution is the only foundation that converts.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbMissing trust signals expected in each market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Spain: CIF\/NIF visible, EUR currency, GDPR-EU + LSSI-CE compliance, AEPD-approved cookie consent. Mexico: RFC visible, MXN currency, INAI privacy compliance. Colombia: NIT and SuperIntendencia compliance. Argentina: CUIT and PDPDP compliance. Dominican Republic: RNC and Indotel compliance. Each market has its own legal markers and trust expectations.<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb24px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Spanish SEO at my level means direct fluent execution in ES-ES (Valencia base) plus native LatAm variant support from the BeTranslated team in Santo Domingo. No hand-off through machine translation, no pretending one Spanish site fits five distinct markets.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbServicios\u00bb _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>What I include in a Spanish SEO engagement<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbNative Spanish keyword research\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0a4;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Direct fluent research in ES-ES on my side. Native LatAm research per target variant (es-MX, es-CO, es-AR, es-DO) by the team in Santo Domingo.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbES-ES vs LatAm segmentation\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe015;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Hreflang es-ES, es-MX, es-CO, es-AR, es-DO as relevant. Separate sitemaps per variant, distinct content with appropriate vocabulary, currency and regulatory references.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPer-market legal compliance\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe07c;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Spain: GDPR-EU + LSSI-CE + AEPD cookie consent. Mexico: INAI. Colombia: SIC. Argentina: AAIP. Dominican Republic: Indotel. Distinct configurations per target market.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbMultilingual technical SEO\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe060;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Subdirectory, subdomain or ccTLD per market, hreflang validated per variant, translated slugs, localised schema markup per country.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbBacklinks per market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0c9;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Spain: El Pa\u00eds, El Mundo, Expansi\u00f3n, sector associations. LatAm: regional press per country (El Universal MX, El Tiempo CO, La Naci\u00f3n AR, List\u00edn Diario DO), sector directories.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbGEO in Spanish\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0fc;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Optimisation for ChatGPT, Claude, Perplexity and Google AI Overviews per Spanish variant. LLMs distinguish ES-ES from LatAm responses on most commercial queries.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbProcess Timeline\u00bb module_id=\u00bbprocess\u00bb _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>My process in 5 steps, named deliverables<\/h2>\n<p>Direct execution on ES-ES. Native LatAm execution via Santo Domingo team. Strategy and supervision consistent across variants.<\/p>\n<p>[\/et_pb_text][dipi_horizontal_timeline timeline_layout=\u00bbcentered\u00bb timeline_alignment=\u00bbcenter\u00bb timeline_circle_color=\u00bb#212c91&#8243; timeline_progress_bar_color=\u00bb#212c91&#8243; timeline_circle_text_color=\u00bb#ffffff\u00bb timeline_title_color=\u00bb#0c1028&#8243; timeline_content_color=\u00bbrgba(12,16,40,0.75)\u00bb _builder_version=\u00bb4.27.5&#8243; timeline_title_font=\u00bbPoppins|700|||||||\u00bb timeline_title_font_size=\u00bb18px\u00bb timeline_content_font=\u00bbPoppins|400|||||||\u00bb timeline_content_font_size=\u00bb14px\u00bb timeline_content_line_height=\u00bb1.65em\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_horizontal_timeline_item title=\u00bb1. Spanish market decision (week 1)\u00bb timeline_circle_text=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> recommendation on ES-ES, LatAm-wide, or specific country variants based on offer fit, sales pipeline, competition per market. Architecture decision per variant: subdirectory, subdomain or ccTLD.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb2. Native keyword research per variant (week 2)\u00bb timeline_circle_text=\u00bb2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> distinct keyword spreadsheets per Spanish variant (ES-ES, es-MX, es-CO, es-AR, es-DO as relevant). Volumes, intent classification, long tail per market.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb3. ES strategy doc (weeks 3-4)\u00bb timeline_circle_text=\u00bb3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> 6-12 month strategy with editorial calendar per variant, technical plan, legal compliance roadmap per country, local backlink strategy per market.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb4. Execution (months 2-6)\u00bb timeline_circle_text=\u00bb4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> direct writing in ES-ES from me, native LatAm variant writing from Santo Domingo team. Technical optimisation per variant, local backlinks per market, Search Console submission per language code.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb5. Reporting and iteration\u00bb timeline_circle_text=\u00bb5&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> monthly report per variant with Google positions on country-specific domains, AI citations per Spanish variant, performance per market, actionable recommendations.<\/p>\n<p>[\/dipi_horizontal_timeline_item][\/dipi_horizontal_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Spanish SEO case studies<\/h2>\n<p>Three engagements where Spanish was the central language: ES-ES, LatAm and bilingual cross-border.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbLaw firm in Valencia (ES)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Context:<\/strong> Valencia-based law firm specialised in business law and franchising. Primary target: Spanish-speaking clients in Spain. Secondary: French and English-speaking clients moving to Spain.<\/p>\n<p><strong>Build:<\/strong> WordPress + WPML with ES-ES as primary, native Spanish writing on commercial intent practice pages (derecho mercantil, contratos de franquicia, asesor\u00eda a empresas), LegalService schema, ICAV membership trust signal, secure contact form.<\/p>\n<p><strong>Outcome:<\/strong> recurring leads from Spanish business owners in Valencia and broader Comunidad Valenciana, AI citations in Spanish for Valencia business law queries.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbValenciaMove.com (ES-ES)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Context:<\/strong> expatriate content site I run alongside mikebastin.com, covering relocation to Valencia. Spanish-language audience for buyers, renters and professionals exploring Valencia as a destination.<\/p>\n<p><strong>Build:<\/strong> WordPress with ES-ES content prioritised, neighbourhood guides, cost of living analysis in EUR, comparison content for expats, schema markup tuned for travel and locality queries, Google Business Profile presence.<\/p>\n<p><strong>Outcome:<\/strong> consistent organic ranking on Spanish queries about moving to Valencia, AI citations in Spanish for \u00abvivir en Valencia\u00bb related queries, recurring traffic from prospective movers.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbCaribbean real-estate agency (LatAm)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Context:<\/strong> real-estate agency in the Dominican Republic targeting both Dominican buyers (es-DO) and international buyers from North America and Europe seeking Caribbean property (Sos\u00faa, Cabarete, Santiago).<\/p>\n<p><strong>Build:<\/strong> WordPress + WPML across es-DO and EN, native es-DO content for local market (writing through the Santo Domingo team), EN for international buyers, RealEstateAgent schema, property listings structured per market, lead form with country preselection.<\/p>\n<p><strong>Outcome:<\/strong> recurring inquiries from local Dominican buyers in Spanish plus international buyers in English, AI citations across both languages for Sos\u00faa and Cabarete property queries.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb 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td{background:#f9faff}.mb-incl .yes{color:#1f8a4c;font-weight:700}.mb-incl .no{color:#a94343;font-weight:700}@media (max-width:768px){.mb-incl{box-shadow:none;border-radius:0;background:transparent}.mb-incl thead{display:none}.mb-incl,.mb-incl tbody,.mb-incl tr,.mb-incl td{display:block;width:auto}.mb-incl tr{border-top:1px solid rgba(33,44,145,0.12);padding:14px 16px;background:#fff;border-radius:8px;margin-bottom:8px;box-shadow:0 2px 6px rgba(33,44,145,0.04)}.mb-incl tr:nth-child(even){background:#f9faff}.mb-incl tr:nth-child(even) td{background:transparent}.mb-incl td{padding:4px 0 !important;border:0 !important;text-align:left !important;font-size:14px;width:auto !important}.mb-incl td:first-child{font-weight:600;color:#0c1028;margin-bottom:6px;font-size:14.5px}.mb-incl td:empty{display:none}.mb-incl td.yes,.mb-incl td.no{padding:6px 0 0 0 !important}.mb-incl td.yes::before{content:\"Included \";color:#1f8a4c}.mb-incl td.no::before{content:\"\";color:#a94343}}.mb-hero{padding-top:clamp(110px,15vw,180px) !important;padding-bottom:clamp(80px,16vw,180px) !important}.mb-hero h1{font-size:clamp(28px,5.2vw,56px) !important;line-height:1.15 !important;letter-spacing:-0.01em;margin-bottom:.4em}.mb-hero h1 + .et_pb_text_inner p,.mb-hero p{font-size:clamp(15px,1.8vw,19px) !important;line-height:1.55 !important}.mb-hero .et_pb_bottom_inside_divider{height:clamp(60px,10vw,150px) !important}@media (max-width:768px){.mb-hero{padding-top:115px !important;padding-bottom:65px !important}}@media (max-width:480px){.mb-hero{padding-top:105px !important;padding-bottom:60px !important}.mb-hero h1{font-size:30px !important;line-height:1.18 !important}.mb-hero p{font-size:15.5px !important}.mb-hero .et_pb_bottom_inside_divider{height:50px !important}}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{text-align:center !important;display:inline-flex !important;align-items:center !important;justify-content:center !important}.dipi_button_grid_child a.et_pb_button:after,.dipi-button-grid-child a.et_pb_button:after{margin-left:auto}@media (max-width:768px){.dipi_button_grid,.dipi-button-grid{flex-direction:column !important;align-items:stretch !important;gap:12px}.dipi_button_grid_child,.dipi-button-grid-child{width:100% !important;max-width:100%}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{width:100%;box-sizing:border-box;white-space:normal}}<\/style>\n<table class=\"mb-incl\">\n<thead>\n<tr>\n<th style=\"width:55%\">Service<\/th>\n<th style=\"width:22.5%;text-align:center\">Included<\/th>\n<th style=\"width:22.5%;text-align:center\">Not included<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Spanish SEO audit (ES-ES + LatAm variants in scope)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Native keyword research per variant (es-ES, es-MX, es-CO, es-AR, es-DO)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Content strategy and editorial calendar per variant<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Hreflang per variant, localised schema markup<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Direct ES-ES writing (Mike, Valencia-based)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Native LatAm variant writing (Santo Domingo team)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Legal compliance setup per market (LSSI-CE, INAI, SIC, AAIP, Indotel)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Monthly reporting per variant in English, French or Spanish<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Advanced legal counsel per country (abogado \/ attorney)<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f via local partner<\/td>\n<\/tr>\n<tr>\n<td>Google Ads campaigns in Spanish per market<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f covered by <a href=\"https:\/\/mikebastin.com\/es\/services\/publicidad-multilingue\/\">multilingual SEM<\/a><\/td>\n<\/tr>\n<tr>\n<td>Local presence per Spanish or LatAm city (GBP, citations)<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f covered by <a href=\"https:\/\/mikebastin.com\/es\/services\/seo-local\/\">local SEO<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb28px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.75)\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Why this team for Spanish SEO<\/h2>\n<p><strong>Michael Bastin:<\/strong> 25 years in SEO and translation. Spanish: Valencia resident since 2016, prior 16 years across the Dominican Republic (Sos\u00faa, Cabarete, Santiago), 6 months in San Jos\u00e9 (Costa Rica), several months in Zamora (Michoac\u00e1n, Mexico). Daily Spanish writing, reading, business meetings.<\/p>\n<p>Direct fluent execution on ES-ES (Castilian context, Valencia base). For LatAm variants, native copywriters in Santo Domingo handle the regional production with full understanding of vocabulary differences across Mexico, Colombia, Argentina, the Caribbean.<\/p>\n<p>The differentiator: I do not delegate Spanish strategy to a third party while pretending to \u00abcover\u00bb Spanish. I run ES-ES directly, coordinate native LatAm production, and report directly in Spanish if needed.<\/p>\n<p><a href=\"https:\/\/mikebastin.com\/es\/conocenos-agencia-experta-en-seo\/\" style=\"color:#212c91;font-weight:600\">More about the team \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb custom_padding=\u00bb28px|28px|28px|28px|true|true\u00bb background_color=\u00bb#f9faff\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"margin-top:0;color:#0c1028;font-size:20px;font-weight:700\">Spain, LatAm, or both?<\/h3>\n<p>Strategic question at every Spanish SEO engagement.<\/p>\n<p><strong>Spain only (ES-ES):<\/strong> ~47M speakers in a mature EU market with GDPR-EU, EUR, LSSI-CE. Default for European businesses targeting Spanish customers. Direct fluent execution on my side.<\/p>\n<p><strong>Specific LatAm market (es-MX, es-CO, es-AR, es-DO):<\/strong> distinct strategy per country. Mexico (~129M) is the largest single LatAm market. Colombia, Argentina, the Caribbean each have specific dynamics. Hreflang per country, localised vocabulary and compliance.<\/p>\n<p><strong>Spain + LatAm combined (broader Hispanic reach):<\/strong> justified for global brands with active customers in both regions, especially in B2B SaaS, media, education and remote services. Distinct content sets per variant.<\/p>\n<p>Reasoned recommendation given at scoping, not a default opinion.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb900px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Frequently asked questions on Spanish SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style>.mb-faq2{margin:0}.mb-faq2 details{border-bottom:1px solid rgba(33,44,145,0.12);padding:16px 0}.mb-faq2 details:last-child{border-bottom:0}.mb-faq2 summary{font-weight:600;cursor:pointer;color:#0c1028;font-size:16px;list-style:none;display:flex;justify-content:space-between;align-items:center;font-family:Poppins,sans-serif}.mb-faq2 summary::-webkit-details-marker{display:none}.mb-faq2 summary::after{content:\"+\";font-size:24px;color:#212c91;font-weight:300;line-height:1;flex-shrink:0;margin-left:14px}.mb-faq2 details[open] summary::after{content:\"\u2212\"}.mb-faq2 details p{margin:12px 0 4px 0;color:rgba(12,16,40,0.7);line-height:1.65em;font-size:14.5px}.mb-faq2 details p a{color:#212c91;font-weight:600}<\/style>\n<div class=\"mb-faq2\">\n<details>\n<summary>Why insist on separating ES-ES and LatAm?<\/summary>\n<p>Because Castilian Spanish and LatAm Spanish variants diverge significantly enough to make unified content read awkwardly to either side. Spanish readers in Madrid find unified LatAm content informal in unexpected ways. Mexican or Argentine readers find unified ES-ES content distant, formal, and sometimes literally incomprehensible on specific vocabulary. Currency, regulatory frameworks and trust signals also differ per country. Separation is the only honest approach for any Spanish SEO that intends to convert.<\/p>\n<\/details>\n<details>\n<summary>Do you write Spanish directly or via a translator?<\/summary>\n<p>Direct on my side for ES-ES. Native LatAm copywriters from Santo Domingo handle es-MX, es-CO, es-AR, es-DO. I write SEO briefs, I review competitor pages, I take meetings in Spanish without intermediary. For commercial copy on LatAm targets, native production guarantees regional vocabulary and tone.<\/p>\n<\/details>\n<details>\n<summary>Which LatAm market should I target first?<\/summary>\n<p>Mexico for sheer volume (~129M speakers). Colombia, Argentina or Chile for more competitive but accessible mid-sized markets. The Dominican Republic, Costa Rica, Guatemala for niche local services. The strategic question is offer fit and customer base, not just population. Reasoned recommendation in scoping.<\/p>\n<\/details>\n<details>\n<summary>How do you handle LSSI-CE and AEPD for Spanish ecommerce?<\/summary>\n<p>Spain&#8217;s LSSI-CE (Ley de Servicios de la Sociedad de la Informaci\u00f3n) requires specific commercial information visible on transactional sites (CIF, address, contact, terms). AEPD-compliant cookie consent is required, more granular than the EU baseline interpretation in some other countries. I include the technical setup. For complex regulated sectors (financial, healthcare, gambling) I recommend a specialised Spanish lawyer on top of my implementation.<\/p>\n<\/details>\n<details>\n<summary>Is es-ES content readable by LatAm users (and vice-versa)?<\/summary>\n<p>Readable yes, but the register and vocabulary differences are noticeable enough to erode conversion on commercial pages. For low-stakes editorial content (blog posts, news), unified Spanish often works fine. For commercial intent pages (product pages, service descriptions, lead forms, pricing), separation pays off in conversion. Mixed approach is common: editorial unified, commercial separated.<\/p>\n<\/details>\n<details>\n<summary>How long before results in Spanish SEO?<\/summary>\n<p>First measurable signals: 6 to 10 weeks. Significant traffic: 4 to 12 months depending on market and competition. ES-ES is generally less saturated than the largest English markets on B2B niches. LatAm markets vary widely: Mexico is highly competitive on consumer verticals, more accessible on regional B2B.<\/p>\n<\/details>\n<details>\n<summary>How much does a Spanish SEO engagement cost?<\/summary>\n<p>Quoted. The price depends on scope (ES-ES, specific LatAm variant, or combined), editorial volume, initial site state, sectoral competition. Free first call: 30 minutes to understand your context and give an honest range. No generic proposal sent without a conversation.<\/p>\n<\/details>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb135deg\u00bb background_color_gradient_stops=\u00bb#212c91 0%|#3949c4 100%\u00bb background_color_gradient_start=\u00bb#212c91&#8243; background_color_gradient_end=\u00bb#3949c4&#8243; custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb900px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb32px\u00bb header_2_line_height=\u00bb1.25em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb26px\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(255,255,255,0.92)\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Ready to rank in Spanish?<\/h2>\n<p>I start by mapping your Spanish-speaking customer base to the right variants (ES-ES vs specific LatAm targets). Direct fluent audit on my side. Free first call, no commitment.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00bbrow\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_button_grid_child button_id=\u00bbcta_audit_bottom\u00bb button_text=\u00bbAudit my site\u00bb button_link=\u00bbhttps:\/\/mikebastin.com\/es\/contactanos\/\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#212c91&#8243; button_bg_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|700|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00bbcta_email\u00bb button_text=\u00bbhello@mikebastin.com\u00bb button_link=\u00bbmailto:hello@mikebastin.com\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(255,255,255,0)\u00bb button_border_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|600|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(255,255,255,0.7)\u00bb text_font_size=\u00bb14px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Related services: <a href=\"https:\/\/mikebastin.com\/es\/services\/posicionamiento-multilingue\/\" style=\"color:#fff;text-decoration:underline\">multilingual SEO<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/es\/services\/agencia-de-seo-global\/\" style=\"color:#fff;text-decoration:underline\">international SEO<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/es\/services\/publicidad-multilingue\/\" style=\"color:#fff;text-decoration:underline\">multilingual SEM<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Potencia tu impacto en l\u00ednea en el mercado espa\u00f1ol con estrategias de SEO especializadas! 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