{"id":24849152,"date":"2020-12-01T16:36:47","date_gmt":"2020-12-01T16:36:47","guid":{"rendered":"https:\/\/mikebastin.com\/services\/diseno-web\/"},"modified":"2026-05-10T23:28:11","modified_gmt":"2026-05-10T23:28:11","slug":"diseno-web","status":"publish","type":"project","link":"https:\/\/mikebastin.com\/es\/services\/diseno-web\/","title":{"rendered":"Dise\u00f1o de sitios web"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; module_class=\u00bbmb-hero\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb1deg\u00bb background_color_gradient_stops=\u00bb#212c91 0%|rgba(12,16,40,0.2) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bb#212c91&#8243; background_color_gradient_end=\u00bbrgba(12,16,40,0.2)\u00bb background_image=\u00bbhttps:\/\/mikebastin.com\/wp-content\/uploads\/2024\/09\/web-design.jpg\u00bb background_blend=\u00bbdarken\u00bb z_index=\u00bb0&#8243; custom_padding=\u00bb150px||200px||false|false\u00bb bottom_divider_height=\u00bb150px\u00bb global_colors_info=\u00bb{}\u00bb alt=\u00bbDise\u00f1o web por Mike Bastin\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|50|50|100|-1|0|1&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|70|70|100|100%|100|0%\u00bb motion_trigger_start=\u00bbbottom\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb4vw\u00bb text_line_height=\u00bb1em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb4vw\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb8vw\u00bb text_font_size_phone=\u00bb8vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_font_size_tablet=\u00bb8vw\u00bb header_font_size_phone=\u00bb10vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Dise\u00f1o web: sitios multiling\u00fces que convierten, no plantillas decoradas<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|300|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb text_font_size_tablet=\u00bb4vw\u00bb text_font_size_phone=\u00bb6vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>WordPress + WPML por defecto. Webflow, Shopify o stack a medida cuando tiene sentido. SEO multiling\u00fce, schema markup y rendimiento integrados desde el primer wireframe, no parcheados despu\u00e9s.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00bbrow\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_button_grid_child button_id=\u00bbcta_audit\u00bb button_text=\u00bbAuditar mi sitio\u00bb button_link=\u00bbhttps:\/\/mikebastin.com\/es\/contactanos\/\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#212c91&#8243; button_bg_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|700|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00bbcta_consult\u00bb button_text=\u00bbVer el proceso\u00bb button_link=\u00bb#process\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(255,255,255,0)\u00bb button_border_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|600|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_margin=\u00bb-60px|||0px|false|false\u00bb custom_padding=\u00bb60px||60px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>WordPress<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>stack base + WPML para multiling\u00fce. Divi, Bricks, Elementor seg\u00fan contexto del cliente.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Webflow<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>cuando el equipo de marketing quiere editar sin pasar por dev, sin sobrecoste de plugins.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Shopify<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>ecommerce multiling\u00fce con Shopify Markets, B2B y B2C, integraci\u00f3n de pasarelas locales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>SEO-first<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>arquitectura SEO, schema y rendimiento integrados desde el wireframe, no plugins a\u00f1adidos al final.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Tres errores recurrentes en sitios multiling\u00fces<\/h2>\n<p>Patrones que veo en cada auditor\u00eda de dise\u00f1o web multiling\u00fce:<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00bbPlantilla bonita, SEO a\u00f1adido al final\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El cliente ve un sitio bonito en mockup, lo aprueba, el desarrollador lo construye, luego alguien sugiere \u00aba\u00f1adir SEO\u00bb. Demasiado tarde. La arquitectura URL ya est\u00e1 mal, los slugs no est\u00e1n traducidos, el hreflang nunca se planific\u00f3, las Core Web Vitals son rojas por im\u00e1genes 4MB en hero. Rehacer cuesta m\u00e1s que dise\u00f1ar bien desde el principio. El SEO se integra en el wireframe, no se parchea despu\u00e9s.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbVelocidad sacrificada por animaciones\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Hero animado con un v\u00eddeo MP4 de 12MB, parallax con scroll, sliders con 8 im\u00e1genes, modal de cookies que tarda 3 segundos en aparecer. Core Web Vitals fallan, Google penaliza, los visitantes desde m\u00f3vil abandonan antes de ver el primer bot\u00f3n CTA. El sitio puede ser visualmente impactante y, al mismo tiempo, comercialmente vac\u00edo. La velocidad es una decisi\u00f3n de dise\u00f1o, no un detalle t\u00e9cnico posterior.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbMultiling\u00fce parcheado, no dise\u00f1ado\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El sitio se lanza en un idioma, se a\u00f1ade un segundo seis meses despu\u00e9s con WPML \u00abcomo una capa\u00bb. Resultado: conmutador de idiomas en mal sitio, traducciones de men\u00fa a medias, plugins incompatibles, performance que se hunde. El multiling\u00fce se dise\u00f1a desde el d\u00eda uno: estructura URL, conmutador, hreflang, schema, no se a\u00f1ade como aftermarket.<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb24px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Mi enfoque integra SEO, multiling\u00fce y rendimiento desde el wireframe. Los stacks (WordPress, Webflow, Shopify, custom) se eligen seg\u00fan el contexto del cliente, no por preferencia de agencia. El resultado: un sitio que convierte ahora y escala despu\u00e9s.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbservices\u00bb _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Qu\u00e9 incluye un proyecto de dise\u00f1o web<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbElecci\u00f3n del stack\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0a4;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>WordPress + WPML por defecto. Webflow si el equipo edita sin pasar por dev. Shopify para ecommerce serio. Stack custom solo cuando tiene sentido. Decisi\u00f3n razonada, no doctrina.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbArquitectura multiling\u00fce\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe015;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Subdirectorio \/ subdominio \/ ccTLD definido en el wireframe. Slugs traducidos. Hreflang configurado. Conmutador de idiomas en el lugar correcto. No es un parche posterior.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbSEO t\u00e9cnico integrado\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe07c;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Schema markup completo (Organization, LocalBusiness, Service, FAQ, Breadcrumb), sitemap XML, robots.txt, can\u00f3nicas, breadcrumbs visibles y estructurados.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbCore Web Vitals verdes\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe060;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>LCP &lt;2.5s, INP &lt;200ms, CLS &lt;0.1 al lanzamiento. Optimizaci\u00f3n de im\u00e1genes con WebP\/AVIF, lazy loading, cach\u00e9 LiteSpeed o equivalente, fonts locales.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbUX \/ UI a medida\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0c9;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Recorridos de conversi\u00f3n claros, CTA bien posicionados, formularios optimizados, mobile-first sin compromiso, accesibilidad WCAG AA en componentes cr\u00edticos.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbCumplimiento y seguridad\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0fc;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>HTTPS forzado, banner de cookies cumpliendo RGPD\/LSSI-CE, pol\u00edtica de privacidad localizada, headers de seguridad (HSTS, CSP, X-Frame-Options), backups automatizados.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbProcess Timeline\u00bb module_id=\u00bbprocess\u00bb _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Mi proceso en 5 pasos, con entregables nombrados<\/h2>\n<p>Descubrimiento, wireframe SEO-first, dise\u00f1o, desarrollo, lanzamiento controlado.<\/p>\n<p>[\/et_pb_text][dipi_horizontal_timeline timeline_layout=\u00bbcentered\u00bb timeline_alignment=\u00bbcenter\u00bb timeline_circle_color=\u00bb#212c91&#8243; timeline_progress_bar_color=\u00bb#212c91&#8243; timeline_circle_text_color=\u00bb#ffffff\u00bb timeline_title_color=\u00bb#0c1028&#8243; timeline_content_color=\u00bbrgba(12,16,40,0.75)\u00bb _builder_version=\u00bb4.27.5&#8243; timeline_title_font=\u00bbPoppins|700|||||||\u00bb timeline_title_font_size=\u00bb18px\u00bb timeline_content_font=\u00bbPoppins|400|||||||\u00bb timeline_content_font_size=\u00bb14px\u00bb timeline_content_line_height=\u00bb1.65em\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_horizontal_timeline_item title=\u00bb1. Descubrimiento (semana 1)\u00bb timeline_circle_text=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Entregable:<\/strong> documento de objetivos comerciales, audiencias objetivo por mercado e idioma, competidores directos, restricciones t\u00e9cnicas (hosting, integraciones, CRM), presupuesto y plazos. Recomendaci\u00f3n inicial de stack.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb2. Wireframe SEO-first (semanas 2-3)\u00bb timeline_circle_text=\u00bb2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Entregable:<\/strong> wireframes de p\u00e1ginas clave (home, servicios, contacto, blog) con jerarqu\u00eda Hn definida, slugs por idioma, schema markup planificado, recorridos de conversi\u00f3n mapeados. Validaci\u00f3n cliente antes del dise\u00f1o visual.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb3. Dise\u00f1o visual (semanas 4-5)\u00bb timeline_circle_text=\u00bb3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Entregable:<\/strong> dise\u00f1o en Figma de todas las p\u00e1ginas clave + sistema de dise\u00f1o (tokens de color, tipograf\u00eda, espaciados, componentes). Mobile y desktop. Validaci\u00f3n cliente p\u00e1gina por p\u00e1gina.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb4. Desarrollo (semanas 6-10)\u00bb timeline_circle_text=\u00bb4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Entregable:<\/strong> sitio funcional en staging, WPML configurado, contenido cargado por idioma, schema markup deployado, Core Web Vitals verdes, accesibilidad validada. Cliente puede navegar y revisar antes del go-live.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb5. Lanzamiento controlado (semana 11)\u00bb timeline_circle_text=\u00bb5&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Entregable:<\/strong> go-live con plan de migraci\u00f3n 301 (si reemplaza un sitio existente), sumisi\u00f3n Search Console por idioma, monitoreo de errores 24h post-lanzamiento, documentaci\u00f3n de gobernanza para el equipo interno. Periodo de garant\u00eda y soporte incluido.<\/p>\n<p>[\/dipi_horizontal_timeline_item][\/dipi_horizontal_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Casos pr\u00e1cticos de dise\u00f1o web<\/h2>\n<p>Tres proyectos donde el dise\u00f1o web era el punto de partida.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTX International Freight (US)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Contexto:<\/strong> transitario en Houston con sitio anticuado que cargaba lento, sin versi\u00f3n m\u00f3vil decente, sin espa\u00f1ol funcional. Pipeline comercial dependiente del boca a boca.<\/p>\n<p><strong>Soluci\u00f3n:<\/strong> WordPress + WPML reconstruido desde cero, arquitectura por subdirectorio EN\/ES, schema FreightForwarder, Core Web Vitals verdes desde el lanzamiento, formulario de cotizaci\u00f3n con preselecci\u00f3n de modo de transporte, integraci\u00f3n con su CRM.<\/p>\n<p><strong>Resultado:<\/strong> tiempo de carga reducido a la mitad, mobile traffic convirtiendo por primera vez, solicitudes diarias de cotizaci\u00f3n duplicadas en 18 meses, pipeline biling\u00fce estable.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbDespacho jur\u00eddico en Valencia\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Contexto:<\/strong> despacho de abogados en Valencia especializado en derecho mercantil y franquicia, dirigido a tres mercados (Espa\u00f1a, Francia, Reino Unido). Sitio anterior sin versi\u00f3n multiling\u00fce estructurada, schema legal ausente.<\/p>\n<p><strong>Soluci\u00f3n:<\/strong> WordPress + WPML con subdirectorios ES\/FR\/EN, schema LegalService con membres\u00eda ICAV, biograf\u00edas de abogados estructuradas con credenciales, formulario de contacto cumpliendo RGPD + secreto profesional, recorrido de conversi\u00f3n hacia consulta inicial gratuita.<\/p>\n<p><strong>Resultado:<\/strong> leads recurrentes desde los tres mercados en sus idiomas respectivos, citaciones IA por idioma sobre consultas de derecho mercantil en Valencia, confianza percibida elevada gracias al schema y a las biograf\u00edas estructuradas.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbBemelman Spuiterij (Hillegom, NL)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Contexto:<\/strong> taller de pintura ISO 9001 certificado en Hillegom (Bollenstreek), clientela mixta B2C y B2B. Sitio anterior plantilla gen\u00e9rica, sin presencia local fuerte, sin schema.<\/p>\n<p><strong>Soluci\u00f3n:<\/strong> WordPress con tema personalizado (sin Divi, build ligero), schema LocalBusiness completo con NAP, p\u00e1ginas de servicio dedicadas (autospuiterij, ruitenwagenrestauratie, kleurmatching), p\u00e1ginas por ciudad servida (Hillegom, Lisse, Sassenheim), formulario con upload de fotos para presupuesto, integraci\u00f3n WhatsApp Business.<\/p>\n<p><strong>Resultado:<\/strong> presencia en el map pack para consultas \u00abautospuiterij + ciudad\u00bb en toda la Bollenstreek, solicitudes diarias por formulario y WhatsApp, rankings org\u00e1nicos en consultas long tail de barrios cercanos.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Qu\u00e9 se incluye, qu\u00e9 no<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style>.mb-incl{width:100%;border-collapse:collapse;background:#fff;border-radius:14px;overflow:hidden;box-shadow:0 4px 14px rgba(33,44,145,0.06)}.mb-incl thead{background:linear-gradient(135deg,#212c91 0%,#3949c4 100%)}.mb-incl th{padding:16px 18px;text-align:left;font-weight:700;font-size:14px;color:#fff !important}.mb-incl td{padding:14px 18px;font-size:14px;border-top:1px solid rgba(33,44,145,0.12);color:#0c1028;vertical-align:top}.mb-incl tr:nth-child(even) td{background:#f9faff}.mb-incl .yes{color:#1f8a4c;font-weight:700}.mb-incl .no{color:#a94343;font-weight:700}@media (max-width:768px){.mb-incl{box-shadow:none;border-radius:0;background:transparent}.mb-incl thead{display:none}.mb-incl,.mb-incl tbody,.mb-incl tr,.mb-incl td{display:block;width:auto}.mb-incl tr{border-top:1px solid rgba(33,44,145,0.12);padding:14px 16px;background:#fff;border-radius:8px;margin-bottom:8px;box-shadow:0 2px 6px rgba(33,44,145,0.04)}.mb-incl tr:nth-child(even){background:#f9faff}.mb-incl tr:nth-child(even) td{background:transparent}.mb-incl td{padding:4px 0 !important;border:0 !important;text-align:left !important;font-size:14px;width:auto !important}.mb-incl td:first-child{font-weight:600;color:#0c1028;margin-bottom:6px;font-size:14.5px}.mb-incl td:empty{display:none}.mb-incl td.yes,.mb-incl td.no{padding:6px 0 0 0 !important}.mb-incl td.yes::before{content:\"Incluido \";color:#1f8a4c}.mb-incl td.no::before{content:\"\";color:#a94343}}.mb-hero{padding-top:clamp(110px,15vw,180px) !important;padding-bottom:clamp(80px,16vw,180px) !important}.mb-hero h1{font-size:clamp(28px,5.2vw,56px) !important;line-height:1.15 !important;letter-spacing:-0.01em;margin-bottom:.4em}.mb-hero h1 + .et_pb_text_inner p,.mb-hero p{font-size:clamp(15px,1.8vw,19px) !important;line-height:1.55 !important}.mb-hero .et_pb_bottom_inside_divider{height:clamp(60px,10vw,150px) !important}@media (max-width:768px){.mb-hero{padding-top:115px !important;padding-bottom:65px !important}}@media (max-width:480px){.mb-hero{padding-top:105px !important;padding-bottom:60px !important}.mb-hero h1{font-size:30px !important;line-height:1.18 !important}.mb-hero p{font-size:15.5px !important}.mb-hero .et_pb_bottom_inside_divider{height:50px !important}}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{text-align:center !important;display:inline-flex !important;align-items:center !important;justify-content:center !important}.dipi_button_grid_child a.et_pb_button:after,.dipi-button-grid-child a.et_pb_button:after{margin-left:auto}@media (max-width:768px){.dipi_button_grid,.dipi-button-grid{flex-direction:column !important;align-items:stretch !important;gap:12px}.dipi_button_grid_child,.dipi-button-grid-child{width:100% !important;max-width:100%}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{width:100%;box-sizing:border-box;white-space:normal}}<\/style>\n<table class=\"mb-incl\">\n<thead>\n<tr>\n<th style=\"width:55%\">Servicio<\/th>\n<th style=\"width:22.5%;text-align:center\">Incluido<\/th>\n<th style=\"width:22.5%;text-align:center\">No incluido<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Descubrimiento y mapeo de necesidades<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Elecci\u00f3n razonada del stack<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Wireframes SEO-first por idioma<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Dise\u00f1o visual en Figma (sistema de dise\u00f1o + p\u00e1ginas clave)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Desarrollo (WordPress + WPML por defecto, otros stacks bajo demanda)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Schema markup completo y validado<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Core Web Vitals verdes al lanzamiento<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Plan de migraci\u00f3n 301 si reemplaza un sitio existente<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Periodo de garant\u00eda y soporte post-lanzamiento<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Redacci\u00f3n de contenidos por idioma<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f cubierto por <a href=\"https:\/\/mikebastin.com\/es\/services\/posicionamiento-multilingue\/\">SEO multiling\u00fce<\/a><\/td>\n<\/tr>\n<tr>\n<td>Producci\u00f3n de fotos y v\u00eddeos a medida<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f via socios fot\u00f3grafos \/ videastas<\/td>\n<\/tr>\n<tr>\n<td>Mantenimiento mensual del sitio post-garant\u00eda<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f contrato de mantenimiento separado disponible<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb28px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.75)\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Por qu\u00e9 este equipo para dise\u00f1o web multiling\u00fce<\/h2>\n<p><strong>Michael Bastin:<\/strong> 25 a\u00f1os en SEO, traducci\u00f3n y dise\u00f1o web. Co-fundador de BeTranslated, sitios multiling\u00fces desplegados en 12 dominios pa\u00eds. Mi enfoque no parte del Photoshop, parte del SEO y la arquitectura URL.<\/p>\n<p>Conozco WordPress + WPML a fondo (Divi, Bricks, Elementor, tema personalizado). Trabajo Webflow cuando el equipo de marketing quiere editar sin desarrollador. Shopify para ecommerce con Markets multiling\u00fce. Stack a medida cuando tiene sentido.<\/p>\n<p>El diferenciador: integro SEO, multiling\u00fce, rendimiento y cumplimiento legal desde el wireframe. El cliente no recibe un sitio bonito que luego hay que \u00aboptimizar\u00bb. Recibe un sitio que est\u00e1 hecho para convertir desde el d\u00eda del lanzamiento.<\/p>\n<p><a href=\"https:\/\/mikebastin.com\/es\/conocenos-agencia-experta-en-seo\/\" style=\"color:#212c91;font-weight:600\">M\u00e1s sobre el equipo \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb custom_padding=\u00bb28px|28px|28px|28px|true|true\u00bb background_color=\u00bb#f9faff\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"margin-top:0;color:#0c1028;font-size:20px;font-weight:700\">C\u00f3mo elijo el stack<\/h3>\n<p>Decisi\u00f3n razonada seg\u00fan contexto del cliente.<\/p>\n<p><strong>WordPress + WPML:<\/strong> por defecto. Ecosistema maduro, equipo de marketing puede editar contenido, integraciones con casi cualquier CRM o ERP, posicionamiento SEO probado. Stack de elecci\u00f3n para 80% de los proyectos multiling\u00fces.<\/p>\n<p><strong>Webflow:<\/strong> equipos de marketing fluidos en herramientas no-code que quieren autonom\u00eda total sin pasar por desarrollador. Multiling\u00fce con Webflow Localization. Hosting incluido. Curva de aprendizaje m\u00e1s empinada pero recompensa la autonom\u00eda.<\/p>\n<p><strong>Shopify:<\/strong> ecommerce serio con productos digitales o f\u00edsicos. Shopify Markets para multiling\u00fce + multidivisa. Integraci\u00f3n nativa con pasarelas locales (PIX, OXXO, Mercado Pago).<\/p>\n<p><strong>Stack a medida:<\/strong> Next.js, headless CMS, integraciones espec\u00edficas. Cuando los anteriores no caben en el caso de uso.<\/p>\n<p>Recomendaci\u00f3n razonada en 30 minutos de conversaci\u00f3n, no en un cat\u00e1logo de plantillas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb900px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Preguntas frecuentes sobre dise\u00f1o web<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style>.mb-faq2{margin:0}.mb-faq2 details{border-bottom:1px solid rgba(33,44,145,0.12);padding:16px 0}.mb-faq2 details:last-child{border-bottom:0}.mb-faq2 summary{font-weight:600;cursor:pointer;color:#0c1028;font-size:16px;list-style:none;display:flex;justify-content:space-between;align-items:center;font-family:Poppins,sans-serif}.mb-faq2 summary::-webkit-details-marker{display:none}.mb-faq2 summary::after{content:\"+\";font-size:24px;color:#212c91;font-weight:300;line-height:1;flex-shrink:0;margin-left:14px}.mb-faq2 details[open] summary::after{content:\"\u2212\"}.mb-faq2 details p{margin:12px 0 4px 0;color:rgba(12,16,40,0.7);line-height:1.65em;font-size:14.5px}.mb-faq2 details p a{color:#212c91;font-weight:600}<\/style>\n<div class=\"mb-faq2\">\n<details>\n<summary>\u00bfCu\u00e1nto tarda un sitio multiling\u00fce desde cero?<\/summary>\n<p>Sitio est\u00e1ndar de 10-15 p\u00e1ginas con 2-3 idiomas: 8 a 11 semanas del primer brief al lanzamiento. Sitio complejo (ecommerce, integraciones con CRM\/ERP, 4+ idiomas): 12 a 16 semanas. Migraciones desde un sitio existente a\u00f1aden 2-3 semanas para el plan de redirecciones 301 y la importaci\u00f3n de contenido. Los plazos se confirman en el alcance, sin estimaciones optimistas que se incumplen.<\/p>\n<\/details>\n<details>\n<summary>\u00bfWordPress, Webflow o Shopify?<\/summary>\n<p>WordPress + WPML por defecto (mayor\u00eda de casos). Webflow cuando el equipo quiere autonom\u00eda total para editar sin pasar por desarrollador. Shopify para ecommerce serio con Markets multiling\u00fce. La recomendaci\u00f3n se hace tras entender tu contexto comercial, no por preferencia de agencia.<\/p>\n<\/details>\n<details>\n<summary>\u00bfPor qu\u00e9 SEO desde el wireframe y no despu\u00e9s?<\/summary>\n<p>Porque rehacer es siempre m\u00e1s caro que construir bien. La jerarqu\u00eda Hn, los slugs traducidos, el schema markup, el hreflang y los recorridos de conversi\u00f3n condicionan toda la arquitectura. Decidirlos al final implica rehacer URLs (con redirecciones), rehacer el wireframe (con coste de dise\u00f1o rehecho), y volver a empezar la indexaci\u00f3n. Dise\u00f1ar SEO-first es la opci\u00f3n econ\u00f3micamente sensata.<\/p>\n<\/details>\n<details>\n<summary>\u00bfC\u00f3mo garantizas Core Web Vitals verdes al lanzamiento?<\/summary>\n<p>Im\u00e1genes WebP\/AVIF con lazy loading, fonts locales (no Google Fonts CDN), cach\u00e9 LiteSpeed o WP Rocket, minificaci\u00f3n CSS\/JS, defer scripts no cr\u00edticos, hosting con servidor cercano al mercado objetivo, monitoreo Real User Monitoring (RUM) post-lanzamiento. Validado en PageSpeed Insights y Search Console antes del go-live.<\/p>\n<\/details>\n<details>\n<summary>\u00bfTrabajas con marca existente o haces nueva identidad?<\/summary>\n<p>Trabajo con marca existente cuando el cliente la tiene definida (paleta, tipograf\u00eda, logo, manual de marca). Si no existe, recomiendo una intervenci\u00f3n de identidad de marca previa con un dise\u00f1ador especializado antes de pasar al sitio. No improviso branding en medio de un proyecto de sitio, eso compromete la calidad de ambos resultados.<\/p>\n<\/details>\n<details>\n<summary>\u00bfQu\u00e9 pasa despu\u00e9s del lanzamiento?<\/summary>\n<p>Periodo de garant\u00eda incluido (t\u00edpicamente 30-60 d\u00edas seg\u00fan alcance) para corregir bugs detectados despu\u00e9s del go-live. Despu\u00e9s, contrato de mantenimiento separado disponible para updates de plugins, monitoreo de seguridad, backups, optimizaciones continuas. El cliente nunca se queda solo tras el lanzamiento.<\/p>\n<\/details>\n<details>\n<summary>\u00bfCu\u00e1nto cuesta un proyecto de dise\u00f1o web?<\/summary>\n<p>Bajo presupuesto. Depende del n\u00famero de idiomas, complejidad de integraciones, ecommerce o no, alcance de contenido a producir. Primera llamada gratuita: 30 minutos para entender tu contexto y dar un rango honesto. No env\u00edo propuesta gen\u00e9rica sin conversaci\u00f3n previa.<\/p>\n<\/details>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb135deg\u00bb background_color_gradient_stops=\u00bb#212c91 0%|#3949c4 100%\u00bb background_color_gradient_start=\u00bb#212c91&#8243; background_color_gradient_end=\u00bb#3949c4&#8243; custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb900px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb32px\u00bb header_2_line_height=\u00bb1.25em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb26px\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(255,255,255,0.92)\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfListo para construir un sitio que convierta?<\/h2>\n<p>Empiezo con un descubrimiento honesto: tus objetivos, tu contexto, tus restricciones. Recomendaci\u00f3n de stack razonada. Primera llamada gratuita, sin compromiso.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00bbrow\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_button_grid_child button_id=\u00bbcta_audit_bottom\u00bb button_text=\u00bbAuditar mi sitio\u00bb button_link=\u00bbhttps:\/\/mikebastin.com\/es\/contactanos\/\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#212c91&#8243; button_bg_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|700|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00bbcta_email\u00bb button_text=\u00bbhello@mikebastin.com\u00bb button_link=\u00bbmailto:hello@mikebastin.com\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(255,255,255,0)\u00bb button_border_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|600|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(255,255,255,0.7)\u00bb text_font_size=\u00bb14px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Servicios relacionados: <a href=\"https:\/\/mikebastin.com\/es\/services\/posicionamiento-multilingue\/\" style=\"color:#fff;text-decoration:underline\">SEO multiling\u00fce<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/es\/services\/agencia-de-seo-global\/\" style=\"color:#fff;text-decoration:underline\">SEO internacional<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/es\/services\/seo-local\/\" style=\"color:#fff;text-decoration:underline\">SEO local<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impulsa tu marca con nuestro servicio de dise\u00f1o web multiling\u00fce y experiencia en SEO, donde creamos sitios web r\u00e1pidos, responsivos y orientados al usuario para ampliar tu alcance global.<\/p>\n","protected":false},"author":3,"featured_media":24846524,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-24849152","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project\/24849152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/comments?post=24849152"}],"version-history":[{"count":6,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project\/24849152\/revisions"}],"predecessor-version":[{"id":24857028,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project\/24849152\/revisions\/24857028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/media\/24846524"}],"wp:attachment":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/media?parent=24849152"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project_category?post=24849152"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project_tag?post=24849152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}