{"id":24848943,"date":"2024-10-08T11:01:23","date_gmt":"2024-10-08T11:01:23","guid":{"rendered":"https:\/\/mikebastin.com\/services\/sem-multilingue\/"},"modified":"2026-05-31T16:27:57","modified_gmt":"2026-05-31T16:27:57","slug":"publicidad-multilingue","status":"publish","type":"project","link":"https:\/\/mikebastin.com\/es\/services\/publicidad-multilingue\/","title":{"rendered":"SEM multiling\u00fce"},"content":{"rendered":"

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Multilingual SEM: Google Ads, Bing Ads and Meta Ads piloted per market<\/h1>\n

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Native keyword research per language. Campaign architecture aligned with multilingual SEO structure. Honest reporting on CPL and ROAS per market, not vanity metrics.<\/p>\n

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4+ platforms<\/p>\n

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Google Ads, Bing Ads (especially relevant US B2B), Meta Ads, LinkedIn Ads for B2B targeting<\/p>\n

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CPL \/ ROAS<\/p>\n

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cost per qualified lead and return on ad spend per market, not vanity metrics<\/p>\n

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Native ads<\/p>\n

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ad copy written natively per market, not translated from a master campaign<\/p>\n

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SEM + SEO<\/p>\n

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paid and organic strategies aligned, sharing keyword research and landing pages<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n

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Three patterns that drain ad budgets<\/h2>\n

Recurring issues I see on multi-market paid campaigns:<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00bbOne master campaign translated to every market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#212c91″ icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

A US Google Ads campaign translated to French, Spanish and German keeps the original keyword set, ad copy structure and bidding strategy. Result: low Quality Score per market because the keywords are not how locals search, ad copy reads stilted, landing pages feel imported. CPC climbs, conversion drops. Native ad campaigns per market beat translated campaigns in every meaningful test I have run.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00bbBidding on keywords no one searches\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#212c91″ icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Keywords picked from Google Keyword Planner without verifying real intent or local search behaviour. The result: high impressions, low CTR, irrelevant clicks, wasted spend. Real keyword research means checking actual SERPs in the target market, validating with native speakers, and starting with tighter intent buckets rather than broad match.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00bbNo conversion tracking per market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#212c91″ icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Generic conversion tracking that mixes all markets together. You cannot tell which language is profitable, which is bleeding budget, which is mid. Decision-making becomes guesswork. Each market needs its own conversion tracking, attribution and KPI report. Without that, optimisation is theatre.<\/p>\n

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Multilingual SEM is sequencing and discipline, not just translating ad copy. Campaigns built per market with native research, distinct ad accounts where it makes sense, dedicated tracking. Aligned with the multilingual SEO<\/a> structure to share keyword research and landing pages.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n

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What I include in a multilingual SEM engagement<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.27.5″ max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbNative keyword research per market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#212c91″ icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Real research in each target language. Intent classification, exclusion of low-quality terms, validation by native speakers before bidding.<\/p>\n

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Distinct campaigns or ad groups per market, separate budgets, distinct bidding strategies. No master campaign translated.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbNative ad copy per market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#212c91″ icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Headlines, descriptions and assets in each language by natives. Direct in FR \/ EN \/ ES \/ NL. BeTranslated network for DE, IT, PT and others.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.27.5″ max_width=\u00bb1200px\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbLanding pages aligned with ads\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#212c91″ icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Dedicated landing pages or use of existing SEO pages per market. Quality Score on Google Ads improves with proper landing alignment. Conversion tracking installed per page.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbConversion tracking and reporting\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#212c91″ icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

GA4, GTM, server-side tracking where needed. Conversion KPI per market: CPL, ROAS, qualified pipeline. CRM sync to qualify leads beyond the click.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbCross-platform allocation\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#212c91″ icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028″ header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Google Ads as default. Bing Ads where US B2B audience justifies (Microsoft ecosystem). Meta Ads for B2C reach. LinkedIn for B2B targeting in specific verticals.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbProcess Timeline\u00bb module_id=\u00bbprocess\u00bb _builder_version=\u00bb4.27.5″ background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5″ max_width=\u00bb1100px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5″ header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028″ header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

My process in 5 steps, named deliverables<\/h2>\n

Audit, native research, build, launch, optimise. No spending before scoping is validated.<\/p>\n

[\/et_pb_text][dipi_horizontal_timeline timeline_layout=\u00bbcentered\u00bb timeline_alignment=\u00bbcenter\u00bb timeline_circle_color=\u00bb#212c91″ timeline_progress_bar_color=\u00bb#212c91″ timeline_circle_text_color=\u00bb#ffffff\u00bb timeline_title_color=\u00bb#0c1028″ timeline_content_color=\u00bbrgba(12,16,40,0.75)\u00bb _builder_version=\u00bb4.27.5″ timeline_title_font=\u00bbPoppins|700|||||||\u00bb timeline_title_font_size=\u00bb18px\u00bb timeline_content_font=\u00bbPoppins|400|||||||\u00bb timeline_content_font_size=\u00bb14px\u00bb timeline_content_line_height=\u00bb1.65em\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_horizontal_timeline_item title=\u00bb1. Account audit (week 1)\u00bb timeline_circle_text=\u00bb1″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Deliverable:<\/strong> diagnostic of current accounts (Google Ads, Bing Ads, Meta Ads): structure, spend allocation, performance per market, wasted budget on irrelevant keywords or audiences, conversion tracking gaps.<\/p>\n

[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb2. Native keyword research (week 2)\u00bb timeline_circle_text=\u00bb2″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Deliverable:<\/strong> distinct keyword spreadsheet per market. Volumes, CPC estimates, intent classification, negative keyword lists per language. Validated by native speakers before any bidding decision.<\/p>\n

[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb3. SEM strategy doc (week 3)\u00bb timeline_circle_text=\u00bb3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Deliverable:<\/strong> campaign architecture per market (Search, Display, Performance Max as relevant), budget split, bidding strategy, ad copy briefs, landing page plan, conversion tracking spec, monthly KPI targets.<\/p>\n

[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb4. Build and launch (week 4)\u00bb timeline_circle_text=\u00bb4″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Deliverable:<\/strong> campaigns built per market with native ad copy, conversion tracking validated end to end (GA4 + GTM + CRM where applicable), landing pages aligned, dry-run audit before activation. Soft launch with conservative budget for the first 2 weeks.<\/p>\n

[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb5. Optimisation and reporting\u00bb timeline_circle_text=\u00bb5″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Deliverable:<\/strong> weekly checkpoints during the first month, monthly reporting thereafter. KPIs: CPL per market, ROAS per market, qualified pipeline per market, share of voice on key terms. Decision points to scale, hold or kill per market based on hard data.<\/p>\n

[\/dipi_horizontal_timeline_item][\/dipi_horizontal_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.5″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5″ max_width=\u00bb1100px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5″ header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028″ header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Multilingual SEM case studies<\/h2>\n

Three engagements where paid campaigns spanned multiple languages or markets.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.27.5″ max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTX International Freight (US)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91″ header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Context:<\/strong> Houston-based freight forwarder running Google Ads in English (US) and Spanish (LatAm). Bing Ads also relevant given the US B2B audience using Microsoft ecosystem.<\/p>\n

Build:<\/strong> separate campaigns per language and per transport mode (ocean, air, customs), native keyword research in EN and ES with distinct intent buckets, dedicated landing pages, conversion tracking from form submission through to quote-issued status in the CRM.<\/p>\n

Outcome:<\/strong> CPL on the Spanish campaign came in 30-40% lower than the English campaign once native LatAm keyword research replaced the initial translated set. Combined with SEO, daily quote pipeline doubled over 18 months.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbLaw firm in Valencia (ES)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91″ header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Context:<\/strong> Valencia-based law firm specialised in business law and franchising, running Google Ads in Spanish (primary), French and English (secondary).<\/p>\n

Build:<\/strong> tightly-targeted search campaigns on commercial-intent legal queries per language, separate accounts per language to keep Quality Score clean, landing pages on practice-area pages of the main site, lead form with sector qualification.<\/p>\n

Outcome:<\/strong> recurring qualified leads from prospects searching for Valencia business law counsel in three languages, CPL maintained at a level compatible with the firm’s average revenue per case.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.5″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbBeTranslated network\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91″ header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Context:<\/strong> translation agency running Google Ads across multiple European country domains. Each market has its own primary language, commercial conventions and competition landscape.<\/p>\n

Build:<\/strong> separate Google Ads accounts per country (clean Quality Score per ccTLD), native keyword research per language by the in-house translator team, distinct ad copy per market, landing pages on the local domain.<\/p>\n

Outcome:<\/strong> steady cost per qualified lead per market, monthly reporting that identifies which countries are profitable vs which need adjustment, no cross-contamination across markets.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n

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What is included, what is not<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5″ text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028″ text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n