{"id":24848940,"date":"2024-09-18T17:20:24","date_gmt":"2024-09-18T17:20:24","guid":{"rendered":"https:\/\/mikebastin.com\/services\/agencia-de-seo-global\/"},"modified":"2026-05-31T16:18:51","modified_gmt":"2026-05-31T16:18:51","slug":"agencia-de-seo-global","status":"publish","type":"project","link":"https:\/\/mikebastin.com\/es\/services\/agencia-de-seo-global\/","title":{"rendered":"Soluciones globales de SEO"},"content":{"rendered":"<p>[et_pb_section background_enable_image_tablet=\u00bboff\u00bb background_enable_image_phone=\u00bboff\u00bb fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb1deg\u00bb background_color_gradient_stops=\u00bb#212c91 0%|rgba(12,16,40,0.2) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bb#212c91&#8243; background_color_gradient_end=\u00bbrgba(12,16,40,0.2)\u00bb module_class=\u00bbmb-hero\u00bb background_image=\u00bbhttps:\/\/mikebastin.com\/wp-content\/uploads\/2024\/10\/global-seo-solutions.jpg\u00bb background_blend=\u00bbdarken\u00bb z_index=\u00bb0&#8243; custom_padding=\u00bb150px||200px||false|false\u00bb bottom_divider_height=\u00bb150px\u00bb global_colors_info=\u00bb{}\u00bb alt=\u00bbInternational SEO strategy by Mike Bastin\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|50|50|100|-1|0|1&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|70|70|100|100%|100|0%\u00bb motion_trigger_start=\u00bbbottom\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb4vw\u00bb text_line_height=\u00bb1em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb4vw\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb8vw\u00bb text_font_size_phone=\u00bb8vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_font_size_tablet=\u00bb8vw\u00bb header_font_size_phone=\u00bb10vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>International SEO strategy: multi-country expansion done right<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|300|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb text_font_size_tablet=\u00bb4vw\u00bb text_font_size_phone=\u00bb6vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Which markets to target first, how to sequence them, how to allocate budget. Strategic decisions before any line of code or content is produced.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00bbrow\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_button_grid_child button_id=\u00bbcta_audit\u00bb button_text=\u00bbAudit my site\u00bb button_link=\u00bbhttps:\/\/mikebastin.com\/es\/contactanos\/\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#212c91&#8243; button_bg_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|700|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00bbcta_consult\u00bb button_text=\u00bbSee the process\u00bb button_link=\u00bb#process\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(255,255,255,0)\u00bb button_border_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|600|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_margin=\u00bb-60px|||0px|false|false\u00bb custom_padding=\u00bb60px||60px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>25 years<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>scoping multi-market expansion across EU, UK, US, LatAm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>12 ccTLDs<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>BeTranslated network: live experience of cross-domain SEO architecture<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>4 markets<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>typical first wave: home market + 3 adjacent markets prioritised by ROI<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.5&#8243; custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb14px\u00bb box_shadow_color=\u00bbrgba(33,44,145,0.06)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|700|||||||\u00bb text_text_color=\u00bb#212c91&#8243; text_font_size=\u00bb36px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||4px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>SEO + GEO<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb13px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>visibility across Google SERPs and AI search engines per market<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Where international SEO usually fails<\/h2>\n<p>Three patterns I see in audits before re-scoping a multi-country strategy:<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00bbTargeting too many markets at once\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>\u00abWe need EN, FR, ES, DE, IT, PT, NL, JA, ZH from launch.\u00bb Result: 9 thin language versions, half machine-translated, none with enough content depth to rank. A 4-market focus done well always beats a 9-market spread done badly. Sequencing matters.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbConfusing translation with localisation\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Translating word for word is not localisation. Currency, units, regulations, examples, customer references, even keyword targeting differ by market. \u00abRemovalist\u00bb works in Australia but searches in the UK happen on \u00abremovals\u00bb or \u00abmoving company\u00bb. Local nuance is where ranking is won.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbNo country-level technical architecture\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbleft\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb20px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||16px||false|false\u00bb custom_padding=\u00bb22px|24px|22px|24px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Hreflang missing, badly implemented, or pointing in circles. Sitemap not split by language. URLs inconsistent across countries. Search Console reports a mess by market. Without clean technical foundation, even great localised content cannot rank in the right country.<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb24px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>International SEO is sequencing and discipline, not just translation. My approach starts with a market prioritisation matrix (volume \u00d7 competition \u00d7 commercial fit \u00d7 cost of localisation) and treats expansion as waves, not a big bang. <a href=\"https:\/\/mikebastin.com\/es\/services\/posicionamiento-multilingue\/\">Multilingual SEO<\/a> follows once the international strategy is agreed.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbServicios\u00bb _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>What I include in an international SEO engagement<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbMarket prioritisation matrix\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0a4;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Scoring of candidate markets: search volume, competition difficulty, commercial fit, cost of localisation, regulatory load. Output: prioritised list with first wave (high-confidence) and second wave (test) markets.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbArchitecture decision\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe015;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>ccTLD, subdomain or subdirectory: chosen based on budget, authority transfer, and target market trust. Hreflang structure, canonical strategy, geo-targeting in Search Console.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbLocalisation strategy per market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe07c;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Beyond translation: currency, units, legal references (GDPR EU, CCPA California, LGPD Brazil), payment methods, trust badges, customer references. The site has to feel local, not just be translated.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbMultilingual technical SEO\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe060;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Hreflang validated per market, sitemap split by language, translated slugs, schema localised per country, geo-IP for soft redirects only (never hard redirect on hreflang sites).<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbBacklinks per market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0c9;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Local press, sector associations, regional directories per country. Backlinks earned in the target country are far more valuable than generic global links for international SEO.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbGEO per market\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0fc;||divi||400&#8243; icon_color=\u00bb#212c91&#8243; icon_placement=\u00bbtop\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb42px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#f9faff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#0c1028&#8243; header_font_size=\u00bb18px\u00bb header_text_align=\u00bbcenter\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.7)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.65em\u00bb body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|22px|28px|22px|true|true\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>LLM citations vary by country and language. Optimisation for ChatGPT, Claude, Perplexity, Google AI Overviews per market language. Knowledge graphs are not unified.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbProcess Timeline\u00bb module_id=\u00bbprocess\u00bb _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>My process in 5 steps, named deliverables<\/h2>\n<p>Strategy and prioritisation before production. Production sequenced market by market, never all at once.<\/p>\n<p>[\/et_pb_text][dipi_horizontal_timeline timeline_layout=\u00bbcentered\u00bb timeline_alignment=\u00bbcenter\u00bb timeline_circle_color=\u00bb#212c91&#8243; timeline_progress_bar_color=\u00bb#212c91&#8243; timeline_circle_text_color=\u00bb#ffffff\u00bb timeline_title_color=\u00bb#0c1028&#8243; timeline_content_color=\u00bbrgba(12,16,40,0.75)\u00bb _builder_version=\u00bb4.27.5&#8243; timeline_title_font=\u00bbPoppins|700|||||||\u00bb timeline_title_font_size=\u00bb18px\u00bb timeline_content_font=\u00bbPoppins|400|||||||\u00bb timeline_content_font_size=\u00bb14px\u00bb timeline_content_line_height=\u00bb1.65em\u00bb custom_margin=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_horizontal_timeline_item title=\u00bb1. International audit (weeks 1-2)\u00bb timeline_circle_text=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> audit of current cross-market presence: where do you rank in which country, what content exists in which language, what is your technical state (hreflang, sitemap, Search Console), what does your backlink profile look like by country.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb2. Market prioritisation matrix (week 3)\u00bb timeline_circle_text=\u00bb2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> scored matrix of candidate markets (8-12 typical at start). Scoring: search volume, competition, commercial fit, cost of localisation, regulatory load. Output: first wave (3-4 markets), second wave (test markets).<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb3. International strategy doc (week 4)\u00bb timeline_circle_text=\u00bb3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> 12-month roadmap with architecture decision (ccTLD vs subdomain vs subdirectory), localisation plan per market (currencies, regulations, references), editorial calendar, technical plan, backlink plan per market. Validated together.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb4. Wave 1 execution (months 2-6)\u00bb timeline_circle_text=\u00bb4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> production for first 3-4 markets: native localised content, technical configuration, hreflang validated, local backlink outreach started, Search Console set per market. No second wave before first wave shows traction.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item title=\u00bb5. Reporting and wave 2&#8243; timeline_circle_text=\u00bb5&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Deliverable:<\/strong> monthly report by market: rankings, organic traffic, conversions, AI citations per language. Decision point at month 6 on second wave: which test markets become priority, which are deprioritised.<\/p>\n<p>[\/dipi_horizontal_timeline_item][\/dipi_horizontal_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.7)\u00bb text_font_size=\u00bb16px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>International SEO case studies<\/h2>\n<p>Three engagements where multi-market expansion was the central challenge.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1200px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbBeTranslated (12 ccTLDs)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Context:<\/strong> the multilingual translation agency I co-founded operates on 12 country-specific TLDs (.com, .be, .fr, .es, .co.uk, .nl, .de, .it, .pt, and others). Each domain targets a specific market with its own keyword sets, currency and customer base.<\/p>\n<p><strong>Build:<\/strong> hreflang architecture across all 12 domains, schema markup per country, market-specific keyword research, native localised content per market, cross-domain backlink strategy aligned per country.<\/p>\n<p><strong>Outcome:<\/strong> consistent organic ranking across multiple European markets in their primary languages, AI citations per language for translation services queries, multi-country lead pipeline.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTX International Freight (US)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Context:<\/strong> Houston-based freight forwarder targeting both US shippers and Latin American partners (Mexico, Colombia, Dominican Republic). Bilingual EN + ES expansion with distinct keyword strategies per region.<\/p>\n<p><strong>Build:<\/strong> EN \/ ES hreflang setup, FreightForwarder schema, sector pages by transport mode and trade lane, distinct content per market (US-focused vs LatAm-focused), case studies per region.<\/p>\n<p><strong>Outcome:<\/strong> daily quote requests doubled over 18 months across both markets, AI citations in EN and ES for international freight forwarder queries, recurring lead pipeline from both US and LatAm prospects.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbLaw firm in Valencia (ES)\u00bb use_icon=\u00bboff\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.5&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#212c91&#8243; header_font_size=\u00bb17px\u00bb body_font=\u00bbPoppins|400|||||||\u00bb body_text_color=\u00bbrgba(12,16,40,0.75)\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb1.7em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb28px|26px|28px|26px|true|true\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb background_color=\u00bb#f9faff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Context:<\/strong> Valencia-based law firm specialised in business law and franchising. Strategic decision to target three markets: Spain (primary), France and the UK (secondary, international clients moving to Spain).<\/p>\n<p><strong>Build:<\/strong> WordPress + WPML across ES \/ FR \/ EN, prioritisation of ES first (home market), then FR (cross-border French clients), then EN (UK and US expat clients). Hreflang per page, LegalService schema localised per market.<\/p>\n<p><strong>Outcome:<\/strong> recurring leads from three markets in their respective languages, multilingual visibility built on commercial intent queries (business law, franchise contracts, NIE assistance) in ES, FR and EN.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_line_height=\u00bb1.2em\u00bb 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rgba(33,44,145,0.12);color:#0c1028;vertical-align:top}.mb-incl tr:nth-child(even) td{background:#f9faff}.mb-incl .yes{color:#1f8a4c;font-weight:700}.mb-incl .no{color:#a94343;font-weight:700}@media (max-width:768px){.mb-incl{box-shadow:none;border-radius:0;background:transparent}.mb-incl thead{display:none}.mb-incl,.mb-incl tbody,.mb-incl tr,.mb-incl td{display:block;width:auto}.mb-incl tr{border-top:1px solid rgba(33,44,145,0.12);padding:14px 16px;background:#fff;border-radius:8px;margin-bottom:8px;box-shadow:0 2px 6px rgba(33,44,145,0.04)}.mb-incl tr:nth-child(even){background:#f9faff}.mb-incl tr:nth-child(even) td{background:transparent}.mb-incl td{padding:4px 0 !important;border:0 !important;text-align:left !important;font-size:14px;width:auto !important}.mb-incl td:first-child{font-weight:600;color:#0c1028;margin-bottom:6px;font-size:14.5px}.mb-incl td:empty{display:none}.mb-incl td.yes,.mb-incl td.no{padding:6px 0 0 0 !important}.mb-incl td.yes::before{content:\"Included \";color:#1f8a4c}.mb-incl td.no::before{content:\"\";color:#a94343}}.mb-hero{padding-top:clamp(110px,15vw,180px) !important;padding-bottom:clamp(80px,16vw,180px) !important}.mb-hero h1{font-size:clamp(28px,5.2vw,56px) !important;line-height:1.15 !important;letter-spacing:-0.01em;margin-bottom:.4em}.mb-hero h1 + .et_pb_text_inner p,.mb-hero p{font-size:clamp(15px,1.8vw,19px) !important;line-height:1.55 !important}.mb-hero .et_pb_bottom_inside_divider{height:clamp(60px,10vw,150px) !important}@media (max-width:768px){.mb-hero{padding-top:115px !important;padding-bottom:65px !important}}@media (max-width:480px){.mb-hero{padding-top:105px !important;padding-bottom:60px !important}.mb-hero h1{font-size:30px !important;line-height:1.18 !important}.mb-hero p{font-size:15.5px !important}.mb-hero .et_pb_bottom_inside_divider{height:50px !important}}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{text-align:center !important;display:inline-flex !important;align-items:center !important;justify-content:center !important}.dipi_button_grid_child a.et_pb_button:after,.dipi-button-grid-child a.et_pb_button:after{margin-left:auto}@media (max-width:768px){.dipi_button_grid,.dipi-button-grid{flex-direction:column !important;align-items:stretch !important;gap:12px}.dipi_button_grid_child,.dipi-button-grid-child{width:100% !important;max-width:100%}.dipi_button_grid_child a.et_pb_button,.dipi-button-grid-child a.et_pb_button{width:100%;box-sizing:border-box;white-space:normal}}<\/style>\n<table class=\"mb-incl\">\n<thead>\n<tr>\n<th style=\"width:55%\">Service<\/th>\n<th style=\"width:22.5%;text-align:center\">Included<\/th>\n<th style=\"width:22.5%;text-align:center\">Not included<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>International audit (cross-market technical + content + backlinks)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Market prioritisation matrix with scoring<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Architecture decision (ccTLD \/ subdomain \/ subdirectory)<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>12-month roadmap with wave 1 and wave 2 markets<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Hreflang implementation and validation per market<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Keyword research per market in target language<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Localisation strategy briefs for content team<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Monthly reporting by market with rankings, traffic, AI citations<\/td>\n<td style=\"text-align:center\" class=\"yes\">\u2713<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Native content writing by market<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f covered by <a href=\"https:\/\/mikebastin.com\/es\/services\/redaccion-seo-multilingue\/\">multilingual SEO copywriting<\/a><\/td>\n<\/tr>\n<tr>\n<td>Paid campaigns per market<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f covered by <a href=\"https:\/\/mikebastin.com\/es\/services\/publicidad-multilingue\/\">multilingual SEM<\/a><\/td>\n<\/tr>\n<tr>\n<td>Local presence per city in target markets<\/td>\n<td><\/td>\n<td style=\"text-align:center\" class=\"no\">\u2a2f covered by <a href=\"https:\/\/mikebastin.com\/es\/services\/seo-local\/\">local SEO<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb1100px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb28px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(12,16,40,0.75)\u00bb text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Why this team for international SEO<\/h2>\n<p><strong>Michael Bastin:<\/strong> 25 years scoping multi-country SEO across Europe and the Americas. Co-founder of BeTranslated, which operates on 12 country-specific TLDs (live experience of running cross-domain SEO architecture, not theoretical).<\/p>\n<p>Languages: French and English fluent, Spanish (Valencia resident since 2016, 16 years in the Dominican Republic), Dutch (Erasmus Utrecht + Caribbean clientele), B1 German. Plus a native copywriter and translator network for any language not directly spoken.<\/p>\n<p>Direct experience with hreflang at scale, ccTLD vs subdirectory decisions, GDPR + CCPA + LGPD compliance, and the practical sequencing of multi-market launches.<\/p>\n<p><a href=\"https:\/\/mikebastin.com\/es\/conocenos-agencia-experta-en-seo\/\" style=\"color:#212c91;font-weight:600\">More about the team \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb custom_padding=\u00bb28px|28px|28px|28px|true|true\u00bb background_color=\u00bb#f9faff\u00bb border_radii=\u00bbon|14px|14px|14px|14px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbrgba(33,44,145,0.12)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"margin-top:0;color:#0c1028;font-size:20px;font-weight:700\">ccTLD, subdomain or subdirectory?<\/h3>\n<p>The most common architecture question on multi-country sites. Short answer: it depends on budget, authority transfer needs, and target market trust.<\/p>\n<p><strong>ccTLD (.fr, .de, .es):<\/strong> highest local trust signal, but expensive (separate hosting, separate domain authority, slower to build), only justified for serious multi-market expansion (BeTranslated model).<\/p>\n<p><strong>Subdirectory (\/fr\/, \/de\/):<\/strong> consolidates authority on one domain, cheapest and fastest to scale, lower local trust signal but Google handles it well with proper hreflang. Default recommendation for most SMBs and mid-market.<\/p>\n<p><strong>Subdomain (fr.example.com):<\/strong> middle ground, rarely the best choice in 2026 unless dictated by tech constraints.<\/p>\n<p>Reasoned recommendation given at scoping, not a default opinion.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#f9faff\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb900px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#0c1028&#8243; header_2_font_size=\u00bb34px\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bb#0c1028&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1.7em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style>.mb-faq2{margin:0}.mb-faq2 details{border-bottom:1px solid rgba(33,44,145,0.12);padding:16px 0}.mb-faq2 details:last-child{border-bottom:0}.mb-faq2 summary{font-weight:600;cursor:pointer;color:#0c1028;font-size:16px;list-style:none;display:flex;justify-content:space-between;align-items:center;font-family:Poppins,sans-serif}.mb-faq2 summary::-webkit-details-marker{display:none}.mb-faq2 summary::after{content:\"+\";font-size:24px;color:#212c91;font-weight:300;line-height:1;flex-shrink:0;margin-left:14px}.mb-faq2 details[open] summary::after{content:\"\u2212\"}.mb-faq2 details p{margin:12px 0 4px 0;color:rgba(12,16,40,0.7);line-height:1.65em;font-size:14.5px}.mb-faq2 details p a{color:#212c91;font-weight:600}<\/style>\n<div class=\"mb-faq2\">\n<details>\n<summary>How do you decide which markets to enter first?<\/summary>\n<p>Quantitative scoring: search volume per target keyword, competition score, commercial fit (does your offer translate well to that market without major adaptation), cost of localisation (one language vs three variants, regulatory load), and existing brand presence. A market with high volume but very high competition gets a lower priority than a moderate-volume market with low competition where you can rank in 4-6 months.<\/p>\n<\/details>\n<details>\n<summary>Is ccTLD always better than subdirectory for international SEO?<\/summary>\n<p>No. ccTLD gives stronger local trust signals but the cost (separate authority to build, separate hosting, separate management) is high. For most SMBs and mid-market, subdirectory is the better default in 2026 because Google handles hreflang well and you consolidate domain authority across markets. ccTLD makes sense for large multi-country expansions where local trust is critical (legal services, healthcare, financial services).<\/p>\n<\/details>\n<details>\n<summary>What is the typical timeline to see results in a new market?<\/summary>\n<p>First signals: 3 to 6 months for keyword movement. Meaningful traffic: 8 to 14 months in a competitive market, 4 to 8 months in a less saturated one. The variance is mostly competition and content production speed, not luck.<\/p>\n<\/details>\n<details>\n<summary>Can I just translate my existing site for new markets?<\/summary>\n<p>Translation is the starting point, not the finish line. Search keywords differ by market (a US site translated to UK English will still miss searches for \u00abremovals\u00bb vs \u00abmoving\u00bb). Customer references and case studies need to feel local. Currency, units, regulations all need adjustment. Translation alone gets you 30% of the value of full localisation.<\/p>\n<\/details>\n<details>\n<summary>How do you handle GDPR \/ CCPA \/ LGPD across markets?<\/summary>\n<p>Each market has its own requirements. EU markets need GDPR-compliant privacy policy and cookie consent. California needs CCPA-compliant data handling. Brazil needs LGPD compliance. UK is post-Brexit with its own UK GDPR. I include the technical setup for each target market in the build. For complex cases (sensitive data, employee tracking, marketing profiling) I recommend a specialised lawyer on top of my technical implementation.<\/p>\n<\/details>\n<details>\n<summary>What if my first wave market doesn&#8217;t work?<\/summary>\n<p>Reporting at month 6 with hard data. If a wave 1 market is clearly not converting after 6-9 months of execution, we decide together: pivot the market (different segment, different angle), reduce investment and focus on the markets that are working, or kill it. No \u00ablet&#8217;s give it another year\u00bb without diagnostic. Honest accountability built into the engagement.<\/p>\n<\/details>\n<details>\n<summary>How much does international SEO cost?<\/summary>\n<p>Quoted. The price depends on number of markets in scope, depth of localisation per market, existing content vs new content to produce, technical complexity (ccTLD vs subdirectory, legacy migration vs greenfield). Free first call: 30 minutes to understand your context and give an honest range. No generic proposal sent without a conversation.<\/p>\n<\/details>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb135deg\u00bb background_color_gradient_stops=\u00bb#212c91 0%|#3949c4 100%\u00bb background_color_gradient_start=\u00bb#212c91&#8243; background_color_gradient_end=\u00bb#3949c4&#8243; custom_padding=\u00bb80px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; max_width=\u00bb900px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb32px\u00bb header_2_line_height=\u00bb1.25em\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb26px\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(255,255,255,0.92)\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Ready to scope your international expansion?<\/h2>\n<p>I start with a market prioritisation matrix and an honest read of your current cross-market state. Free first call, no commitment.<\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=\u00bbrow\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][dipi_button_grid_child button_id=\u00bbcta_audit_bottom\u00bb button_text=\u00bbAudit my site\u00bb button_link=\u00bbhttps:\/\/mikebastin.com\/es\/contactanos\/\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#212c91&#8243; button_bg_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|700|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][dipi_button_grid_child button_id=\u00bbcta_email\u00bb button_text=\u00bbhello@mikebastin.com\u00bb button_link=\u00bbmailto:hello@mikebastin.com\u00bb _builder_version=\u00bb4.27.0&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(255,255,255,0)\u00bb button_border_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb100px\u00bb button_font=\u00bbPoppins|600|||||||\u00bb custom_padding=\u00bb14px|34px|14px|34px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_button_grid_child][\/dipi_button_grid][et_pb_text _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPoppins|400|||||||\u00bb text_text_color=\u00bbrgba(255,255,255,0.7)\u00bb text_font_size=\u00bb14px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Related services: <a href=\"https:\/\/mikebastin.com\/es\/services\/posicionamiento-multilingue\/\" style=\"color:#fff;text-decoration:underline\">multilingual SEO<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/es\/services\/publicidad-multilingue\/\" style=\"color:#fff;text-decoration:underline\">multilingual SEM<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/es\/services\/diseno-web\/\" style=\"color:#fff;text-decoration:underline\">web design<\/a> \u00b7 <a href=\"https:\/\/mikebastin.com\/es\/services\/seo-local\/\" style=\"color:#fff;text-decoration:underline\">local SEO<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las soluciones de SEO global ayudan a las empresas a optimizar tus sitios web para mercados internacionales y aseguran que tu contenido tenga un buen posicionamiento en los motores de b\u00fasqueda en diferentes pa\u00edses e idiomas. Estos servicios implican investigaci\u00f3n de palabras clave, localizaci\u00f3n de contenido y optimizaci\u00f3n t\u00e9cnica para garantizar una presencia en l\u00ednea s\u00f3lida en todo el mundo. Al adaptar las estrategias de SEO para adecuarse a diversas regiones e idiomas, las soluciones de SEO global permiten a las empresas ampliar su alcance digital y atraer clientes de todo el mundo.  <\/p>\n","protected":false},"author":3,"featured_media":24846726,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-24848940","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project\/24848940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/comments?post=24848940"}],"version-history":[{"count":8,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project\/24848940\/revisions"}],"predecessor-version":[{"id":24857695,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project\/24848940\/revisions\/24857695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/media\/24846726"}],"wp:attachment":[{"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/media?parent=24848940"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project_category?post=24848940"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/mikebastin.com\/es\/wp-json\/wp\/v2\/project_tag?post=24848940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}